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Autism Research Institute Launches Mobile Website
Date:7/8/2008

autism.mobi now available to provide mobile-friendly content and services

on Autism-related issues to world's two billion mobile users

SAN DIEGO and WASHINGTON, July 8 /PRNewswire/ -- The Autism Research Institute, a leading non-profit organization, has launched a mobile Internet Web site, http://autism.mobi, designed specifically for users of mobile devices and mobile phones, including the Apple iPhone.

According to Steve Edelson, director of the San Diego-based research and education group, this is the first .mobi Web site created and maintained by a national autism organization, and is in response to consumers' desire for "practical" mobile content.

"There are almost two billion mobile Internet users today, and we're tailoring our organization's services to better serve those needs," said Edelson.

Many of the major papers and published studies from the Autism Research Institute's popular website, http://www.autism.com, have been reformatted for easy, on-the-go reading on http://autism.mobi.

The site also includes advice for parents, treatment tips, and answers to frequently asked questions. One especially valuable feature is the Autism Treatment Evaluation Checklist (ATEC), which is designed to evaluate cognitive, communication, sensory, and social skills - as well as the physical health - of individuals on the autism spectrum. Parents and specialists can complete the ATEC on their mobile phones at any time, such as when waiting in the doctor's office, and they can immediately forward the results to their child's or patient's physician for review.

Amy Mischler, dotMobi's Vice President of Identity and Brand Services said, "dotMobi recently released the results of a study that showed consumers want useful, practical content available for their mobile phones. Autism.mobi is an excellent example of that, as well as being a site which is designed to serve the needs of a community. Globally, people are more likely to have a mobile phone with Internet access than a computer with Internet access, and having a .mobi site available allows an organization to reach a greater population who will be able to benefit from its services."

For more information about http://autism.mobi or about the Autism Research Institute, call 619-281-7165 or visit http://www.autism.com.

About the Autism Research Institute (ARI)

Established in 1967, the Autism Research Institute is the first organization dedicated to autism research. ARI supports and conducts research; networks with parents, professionals and other autism organizations; and disseminates information about autism through its publications, conferences, and the Internet. The Institute's founder, Dr. Bernard Rimland, founded the Autism Society of America and was the chief consultant to the Oscar-winning movie Rain Man.

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain Ltd.), a consortium headquartered in Dublin, Ireland, is leading the growth of internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that a Web site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.

For more information on dotMobi domains and registration information, visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

For more information, please contact:

Vance Hedderel

dotMobi

703-485-5563

vhedderel@dotmobi.mobi

Danielle Siemon

Edelman for dotMobi

650-762-2947

danielle.siemon@edelman.com

Steve Edelson, Ph.D.

Director, Autism Research Institute

director@autism.com

619-281-7165


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SOURCE dotMobi
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