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Alpharma's Reach Teach Learn Initiative Targets Youth and Consumer Awareness

BRIDGEWATER, N.J., June 29 /PRNewswire/ -- Ask most parents of high school and college-age students and they'll tell you that their kids think they have all the answers to life's tough questions. Truth is, at that age they are forming opinions and viewpoints that will guide them through the rest of their lives. A new initiative, Reach Teach Learn, is designed to provide youth with the information they need to ensure that honest, educated decisions are made.

Alpharma Inc., Animal Health announced the launch of Reach Teach Learn, a grassroots educational program, at the 2009 Agriculture in the Classroom Conference in St. Louis, Missouri. The program supports local school districts and colleges through initiatives that encourage students to learn more about agriculture and how their food is produced, and to share their insights and knowledge about what they learned.

"There has never been a better time to familiarize students with current agricultural trends and how their decisions affect society," says Jeff Mellinger, Global Leader, Sales & Marketing for Alpharma Inc., Animal Health. "These initiatives are small steps towards better, more informed and educated students."

Everyone needs to eat. However, not everyone realizes that their decisions regarding how they feed their families can determine the fate of America's domestic food supply. Students play an important role in the future of agriculture and Alpharma is reaching out to help them glean a thorough understanding of how the American food supply operates.

Reach Teach Learn consists of two main initiatives, a student video contest and an essay contest. The video contest gives college students enrolled in agriculture coursework the opportunity to display their passion for agriculture by creating a video depicting current, ethical agriculture practices. The essay contest, which will be launched for the first time this fall, was created in collaboration with "Ag in the Classroom," a grassroots program coordinated by the U.S. Department of Agriculture. In this initiative high school students are asked to provide their perspective writing of an essay on agriculture based on a lesson plan based on a selected book.

"This is a great opportunity for those who are involved with or interested in agriculture to show their passion for the industry," Mellinger said. "We are very excited to see what type of involvement we will get and what the students will come up with."

The contests will begin in September and will run through the middle of December. To learn more about Reach Teach Learn, specific initiatives and official contest rules, please visit the program Web site at

About Alpharma

Alpharma Inc. is a global animal health company with a leadership position in the registration, manufacture, and marketing of a broad range of pharmaceutical and nutritional products for food-producing animals. Alpharma is presently active in more than 60 countries. Alpharma is a wholly owned subsidiary of King Pharmaceuticals, Inc. (NYSE: KG). For more information please visit

SOURCE Alpharma Inc.
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