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AVP Crocs Tour Announces Season-Long Contract With Naked Juice
Date:6/12/2008

Naked Juice 100 percent juice and smoothies exclusively to be served at

rest of 2008 AVP Crocs Tour dates

LOS ANGELES, June 12 /PRNewswire-FirstCall/ -- AVP, Inc. (OTC Bulletin Board: AVPI) (http://www.avp.com), a lifestyle sports entertainment company focused on professional beach volleyball, has announced Naked Juice, creators of all-natural 100 percent juices and juice smoothies, will sponsor 16 AVP Crocs Tour stops during the 2008 season. The one-year contract gives Naked Juice exclusivity in the categories of fruit juice and ready-to-drink smoothies at all sponsored events.

"Naked Juice's healthy, nutritious beverages are perfect fuel for AVP athletes," said Leonard Armato, CEO and commissioner of the AVP Crocs Tour. "We look forward to partnering with Naked Juice for the rest of the 2008 season."

"The AVP Pro Beach Volleyball Tour and Naked Juice are a perfect duo," said Ashlyn Neff, grassroots marketing manager, Naked Juice. "The fun, healthy and active nature of the AVP tour matches the interests of our devotees, the integrity of our 100 percent juices and smoothies, and the overall personality of the Naked Juice brand."

Naked Juice focuses on preservative-free (thus "naked"), no-sugar-added 100 percent juices and juice smoothies, some of which are boosted with combinations of proteins, probiotics, vitamins, and herbs.

Highlights of the deal include:

-- Naked Juice will receive event-site signage, event-site retail space

and other event-site promotions, as well as tickets and hospitality.

-- Naked Juice will receive designation as "Official Fruit Juice and

Smoothie of the AVP Pro Beach Volleyball Tour"

For the latest news and information and to purchase tickets to upcoming AVP Crocs Tour stops, visit http://www.avp.com.

Fans of the AVP Crocs Tour are
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SOURCE AVP, Inc.
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