Navigation Links
2019 Cannabis Industry Report: Are Retailers Ready for Legal Cannabis?…Because Consumers Are

As cannabis users prepare to celebrate another 4-20, TrendSource is releasing its first ever Cannabis Industry Report. The study—which considers consumers’ perceptions of, attitudes about, and experiences within the nascent legal cannabis industry—outlines cannabis’s emerging intersections with retail and manufacturing, offering insight into what kinds of products consumers want to see.

Indeed, as TrendSource’s Director of Client Services, Sarah Rowlett, observed, “People are thinking short-term, looking at the rise of dispensaries and other cannabis-specific businesses, but we will soon see cannabis intersect with established retail, manufacturing, and food service businesses. That’s the future we need to prepare for.”

The report also considers the future expansion of the cannabis market, noting that legalization is increasingly a non-issue with over 60% of respondents favoring recreational legalization and 90% favoring medical. Even 90% of non-cannabis users favor its legality, as does the vast majority of the silent generation. Yet while medical, and in some segmentations recreational, cannabis enjoys increased support, consumers want to keep the advances incremental.

But as long as they are willing to be a bit patient, the news is good for cannabis retailers and manufacturers (and retailers and manufacturers considering entering the market) across the board. According to the study, the top-two reasons current non-users abstain from cannabis are its legal situation and concerns about product purity, both of which far outweighed concerns about negative social perceptions, drug-testing, and even cost.

Obviously, these pain points will ultimately erode over time as cannabis gains increased legal sanction and the attendant regulation that accompanies legalized vice products. This means that, soon, consumers will be able both understand and trust a product’s concentration and purity much in the same way that alcohol became pure and reliably dosed under post-prohibition federal regulation.

This means that, without doing too much legwork, retailers and manufacturers will find an expanded user base whose main concerns are stripped away by the product’s changing legal status over time.

The full report explores several other avenues of inquiry, offering generational, income, gender, and sexual orientation segmentations for each.

Which types of existing retailers and manufacturers would consumers be comfortable with selling cannabis products? What specific cannabis-infused product types would consumers most like to see? Which forms of advertising would most appeal to consumers, which will just turn them off, and what’s the single biggest cannabis advertising no-no (hint: it has to do with the children!).

Find out the answers to these and many, many other questions by downloading the full report.

Read the full story at

Source: PRWeb
Copyright©2019 Vocus, Inc.
All rights reserved

Related medicine news :

1. Healthy Hemp Oil Conducts New Study on Evolving Cannabis Attitudes
2. CIJ Holdings, Inc. Launches Cannabis Investment Vehicle
3. First Consumer Product Launches From California’s Most Comprehensive Cannabis Research Facility
4. CWCBExpo Announces 2019 Dates for Major Cannabis Business Trade Shows & Conferences
5. Leading Oregon Cannabis Brand House LTRMN Launches True Terpenes Product Line
6. Grassroots Cannabis to Sponsor Weed the People Film Screening in Chicago
7. Shango Premium Cannabis Goes Pink for Breast Friends
8. Leading Cannabis Consulting Agency Dispensary Permits Secures North Dakota Medical Marijuana Dispensary License
9. dicentra Global Certifications Launches Cannabis Edibles HACCP Certification Program
10. 365 Cannabis and Rogue Distribution Partner to Bring Oregon Dispensaries a Custom Cannabis Point-of-Sale & Enterprise Resource Planning (ERP) Experience
11. OnePath Medical Expands Services for MD, NY, and PA Patients Needing Medical Cannabis
Post Your Comments:
(Date:7/17/2019)... Ky. (PRWEB) , ... July 17, 2019 , ... ... awarded to Eastern Kentucky University’s online Family Nurse Practitioner program. The honor is ... quality in distance education. , The Catalyst Awards honor institutions from around ...
(Date:7/17/2019)... ... July 17, 2019 , ... Becker's ... critical access hospitals. , The men and women included on this list lead ... mergers and EHR implementations as well as the construction of satellite clinics and ...
(Date:7/17/2019)... ... July 17, 2019 , ... ICD10monitor, an online ... coding set, is launching an exclusive educational webcast subscription service featuring 40 original ... officials announced this week. , The ICD10monitor webcast portfolio already includes sought-after ...
(Date:7/17/2019)... ... July 17, 2019 , ... This past Saturday, ... Smiles for Everyone Foundation . Over 50 underserved patients were welcomed at the Mesquite ... more while celebrating the summer season. Individuals were referred to the event through local ...
(Date:7/17/2019)... ... July 17, 2019 , ... A new study led by researchers ... American Medical Association (JAMA), shows for the first time that New York’s sepsis ... Sepsis is the body’s extreme response to infection. It kills more than 275,000 Americans ...
Breaking Medicine News(10 mins):
(Date:7/17/2019)... ... ... Highmark Health, Allegheny Health Network (AHN) and the Pittsburgh Riverhounds today joined ... for what will be one of the largest health and sports complexes in the ... the Montour Trail, the complex is being developed by the Riverhounds organization and expects ...
(Date:7/17/2019)... ... ... Eargo the direct-to-consumer health tech company destigmatizing hearing loss through ... hires: CFO Adam Laponis (from Tesla, Inc.), CMO Shiv Singh (from Visa, Inc., PepsiCo, ... , The new hires come on the heels of Eargo’s $52 million Series ...
(Date:7/17/2019)... SAN DIEGO (PRWEB) , ... July 17, 2019 ... ... today announced that DFree ®, the first wearable for urinary incontinence, will ... Stanford University in Stanford, CA, on July 26, 2019. The Innovation Showcase recognizes ...
Breaking Medicine Technology: