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s Inc., the parent of `Advertising Age,' acquired 'American Demographics' magazine, the nation's leading publication for analysis of consumer demographic data. American Demographics had a relatively small core of loyal subscribers. Now, demographic content will become a regular feature of 'Ad Age' and AdAge.com.

Steve Yastrow, author of Brand Harmony (www.brandharmony.com), contends that ......

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Source:wistechnology.com By Troy Janisch 12/06/04


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