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Naming that thing... again?

delines.

Today there are five critical questions that management must ask itself:

Is the name global? Prove it.
Is the name yours? Own it.
Is the name with an identical Dot Com? Show it.
Is the name easy? Say it.
Is the name in trouble? Change it...

Ah, so would this mean naming that thing... again?

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Naseem Javed, author of Naming for Po......

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Source:wistechnology.com By Naseem Javed 08/04/04


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1. Early Stage, Step 3: Naming the entity
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