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Naming that thing... again?

the name and be happy to talk about it. Otherwise, the entire promotion is just an expense. This is how popularity is lost, case studies are shelved, agencies changed and nothing gained.

True, there are thousands of great success stories, and we always start with Yahoo, Ebay, and Amazon of the recent past or Microsoft, Intel of distant past. IBM, GM of the hinder years. Ah, what about the......

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Source:wistechnology.com By Naseem Javed 08/04/04


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1. Early Stage, Step 3: Naming the entity
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