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Location, location, location: Spots to consider for online ads

Recent changes with Google, Yahoo, and MSN have marketers reconsidering the best location for their ads.

In recent months, popular search engines have undergone significant changes: Google allows marketers to target specific ad positions within ......

Full article >>> n about "cheese." I learned that these individuals are often affluent and often lead a "bourgeois propriety" or "career and family" lifestyles. What more could a marketer ask for?

Although, according to comScore, Yahoo has a 15 percent higher market share than MSN, it's unclear to most marketers whether MSN or Yahoo will provide the most cost-effective solution. It's also uncertain what e......

Full article >>> ition. Google position preferences are not immediate or guaranteed. It can take a few days for a preferred position to kick in, and ads will still appear in other positions, though Google makes every effort to display ads in the preferred spot.

MSN allows clients to target ads by day and time. If individuals are logged into MSN as a user, you can also target them by location, age, and ge......

Full article >>> ding page.

Build your brand. A landing page is an opportunity to link your company with the very specific needs of site visitors. It's an advertising portal where you can associate you brand with their keyword search without isolating anyone else.

Rev all engines
By creating an effective landing page, marketers increase conversions and make Google, Yahoo, and MSN campa......

Full article >>>
'"/> By Troy Janisch 06/02/06

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