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Lights, cameras, action: The state of online video

Beyond giddy was the mood in Silicon Valley as Steve Chen, Chad Hurley, and others feted Google's $1.65 billion acquisition of their "brain child" YouTube. YouTube, a video sharing site and Web 2.0 phenomena, has well over 34 million unique visitors spending almost 30 minutes monthly on the si......

Full article >>> like Addicting Clips,,, Brightcove, Clipshack, CrackMuffin, Current TV,
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Short clips from movies or TV - 59 percent.

Music videos - 48 percent.

Sports clips - 44 percent.

Amateur or home videos - 43 percent.

Video content creation

Online video content creation has been led by user-generated content or generated from commercial advertisements, television clips, pirated videos, or increasingly through li......

Full article >>> evver, generating well over $50,000 in shared advertising revenue).

Serving as video-sharing engines to other industries or web sites (Reality Digital, and Vidiac).

Creating the technology infrastructure for the high volume of......

Full article >>> 6/index.htm">Fortune Magazine. The video has been viewed over 1.6 million times on YouTube alone - pretty effective viral marketing results given that the clip was uploaded by users rather than as part of a "paid" advertising insertion. In contrast, other ad campaigns like Specialized Bikes' "Gory ad" have seen modest viewership, accordi......

Full article >>> nline video. Microsoft's Channel 9 is a good example of this technique. They've seen the future and it includes video.


Your business needs to become familiar with some of the trends in online video and begin to explore how these can be used to enhance your prospecting, customer engagement, and service.


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'"/> By Paul Gibler 10/28/06

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