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Cyber-skating on one flat earth

no puck.

As a starter, it's best to eliminate the big IT layer -- literally speaking, let most of the IT become the cyber-marketing enabler. Physically move them from the dark rooms to beside the CEO at the top floor of the ivory tower.

Get the lawyers and fancy artsy-fartsy teams out from there and shake the tree. Let cyber-branding strike the big gong of marketing. Let the nay......

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Source:wistechnology.com By Naseem Javed 09/02/05


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