Middleton, WI Combining database and personalized print technology, a physicians group in the Midwest is making a new kind of house call to retain patients. Instead of waiting for patients to come to their offices for treatment, these physicians are sending personalized messages by mail with reminders for important check-ups and screenings -- and seeing response rates of 10 to 21 percent.

Full article >>> Preliminary results indicate that the relationship patients have with their doctors is paramount," said John Hallick, CPM president and CEO. "The campaign aimed to get patients to see their physicians as someone to visit to maintain health instead of just for treating illness. These physicians want their patients to see them as their overall primary health experts."

The health system is c......

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Source:wistechnology.com By WTN News 02/25/03


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