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Week in Review in the Health Outcomes and Pharma Pricing Field from HealthEconomics.Com
Date:2/15/2013

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Can the pharmaceutical industry’s reputation be fixed? John LaMattina, a contributing author to Forbes.Com, provides several suggestions for improving pharma’s image, including greater transparency with doctor payments and clinical trial data, improved marketing and detailing of drugs within established guidelines and regulations, as well as limiting television direct-to-consumer advertisements.

About HealthEconomics.Com (http://www.healtheconomics.com): A pioneer in the field, HealthEconomics.Com is the global authority in healthcare value and pharma market access. Each day, HealthEconomics.Com compiles the latest news, policy updates, resources, conferences, and jobs for BioPharma’s professionals involved in health economics, outcomes research, market access, and pricing. A trusted resource, HealthEconomics.Com’s comprehensive content is carefully selected by a discerning health economist editor, making it the most visited website for healthcare value and market access in the industry, with visitors encompassing all corners of the globe.

News Media interested in receiving the most current information on healthcare value and market access may obtain a free subscription to HealthEconomics.Com by visiting the site or by subscribing to the HealthEconomics.Com Newsletter.

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