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Verify Brand Enhances VB Enterprise Platform for Greater Supply Chain Security Across Industries
Date:1/17/2013

MINNEAPOLIS, Jan. 17, 2013 /PRNewswire/ -- Verify Brand has enhanced its market-leading serialization, traceability and digital authentication platform VB Enterprise to broaden its ability to meet expanding supply-chain security and management requirements for manufacturers across several industries, including pharmaceutical, medical device, high-tech electronics, consumer goods and more.

Among the enhancements is full support for any secure Unique Identification (sUID) structure, including standards-based sUIDs, such as the life science industry's GS1 SGTIN/SSCC, randomized and proprietary structures. Reverse logistics is also now supported through the VB Enterprise recall management, returns management and warranty/depot management services. The platform has additional applications for phone and tablet use across all major mobile-device operating systems, including Apple iOS, Android, Windows Mobile 8 and BlackBerry.

Additional platform enhancements include:

  • A common event capture interface based off GS1's EPCIS messaging standard
  • Message Management Service integration layer simplifying inbound data capture and providing a flexible tool for external messaging and reporting
  • Enhanced batch/lot-level traceability for upstream components and raw materials
  • Advanced visual reporting and analytics
  • Verify Brand is a recognized leader in developing, deploying, and supporting supply chain security solutions for manufacturers across industries, including high-tech electronics, life sciences, high-value consumer goods, food, chemicals, industrial components and others. Verify Brand's Software as a Service (SaaS) offering provides optimized supply chain visibility through product sUID and the associate object data. This results in the ability to securely manage products while providing valuable informat
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    SOURCE Verify Brand, LLC
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