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U.S. Potato Industry Hears About Consumer Trends and Growth Opportunities at POTATO EXPO 2013
Date:1/10/2013

Las Vegas, NV (PRWEB) January 10, 2013

Recent consumer potato consumption trends point to significant growth opportunities for the U.S. potato industry, according to new research unveiled yesterday at POTATO EXPO 2013. The research, conducted by Datassential, a leading food industry market research firm, and sponsored by Bayer CropScience, shows that nearly half (43 percent) of consumers surveyed report they increased their potato consumption last year. Forty-six percent report eating potatoes several times per week at home or away from home, with 14 percent eating potatoes daily or more than once a day.

These and other insights were released by Datassential Director Maeve Webster. Late last year, the firm fielded proprietary research into trends impacting potato consumption on behalf of the National Potato Council (NPC) and Bayer CropScience. Bayer CropScience is teaming up with the Council to provide tools and support that will help potato growers and others within the industry improve their business by understanding and connecting with key stakeholders, such as consumers and food-industry operators.

According to the research, consumers most often eat fries (57 percent), followed by mashed potatoes (42 percent) and baked potatoes (37 percent). In the future, consumers expect to order more baked potatoes when dining out (33 percent), followed by orders of fries, sweet potato fries and oven roasted/baked sweet potatoes, all at 30 percent.

“It’s clear that consumers like potatoes; however, to a large degree, potatoes have been left behind in all the innovation in the food-service industry,” Webster said. “Potatoes can work well in a variety of ethnic dishes, and their populari
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