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The Leukemia & Lymphoma Society: Impacting Blood Cancers and Beyond
Date:2/19/2013

PSAs and print advertising. According to Lisa Stockmon , senior vice president, marketing at LLS, "Our objective is to build brand awareness so people have more knowledge of what we do and the impact of what we do. We're telling our story in a humanistic and modern way that engages our 62 chapters and also provides a marketing umbrella for The Leukemia & Lymphoma Society, because we want to make sure people have an emotional connection and are aware of our role in the battle against blood cancers."

For more information on "Someday is Today" visit http://www.lls.org/somedayistoday/. LLS is also on Facebook and Twitter

LLS Fundraising Campaigns:  Something for Everyone

LLS fundraising campaigns reflect its broad approach to attracting individual and corporate donors, with a range of entry points and opportunities for participation. From the inception in 1988 of Team In Training®, the world's first and largest endurance training program, to the inspirational, community-oriented Light The Night® Walk events, to the family-friendly Pineapple Classic obstacle course, LLS has an extraordinary range of programs dedicated to raise awareness, participation and, most important, funds to develop and provide access to blood cancer treatments. All 62 LLS chapters in the United States and Canada are dedicated to this mission.

Innovating with Venture Philanthropy: Therapy Acceleration Program™ (TAP)

LLS launched the Therapy Acceleration Program (TAP) in 2007, to advance development of new therapies and diagnostics by bridging the gap between discovery and human applications, and to increase the likelihood that novel, even breakthrough treatments will be available to patient
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SOURCE The Leukemia & Lymphoma Society
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