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Sunset World will Consolidate its Presence in the Mexican Caribbean in 2013
Date:3/8/2013

ting an increase of 20 per cent compared to 2011, and vacation package sales grew by 30 per cent thanks to the creation of innovative and creative campaigns, always thinking “outside the box”, focusing on new markets and creating strategic alliances with various social assistance organizations.

It should be noted that with the sale of 5,619 vacation packages by Yucatan Holidays, almost 2 million pesos were donated to a children’s aid organization, and last year a social campaign was started with the aim of receiving monetary donations from tourists through collection boxes installed in the group’s hotels.

Arroyo Marroquín added that this year their social assistance programs will be strengthened. They have been working with these international programs for some years and will continue to support them by working with the leaders and celebrities that represent them.

It should be noted that with the sale of 5,619 vacation packages by Yucatan Holidays, almost 2 million pesos were donated to the foundation of a great internationally football player, Rafael Marquez, and last year the “Viajeros con Corazón” campaign was started with the aim of receiving monetary donations from tourists through collection boxes installed in the group’s hotels.

Arroyo Marroquín added that this year their social assistance programs with other foundations will be strengthened. They have been working with these programs for some years and will continue to support the “Viajeros con Corazón” program as well as similar programs like the one created in the memory of the late Brazilian Formula One world champion Ayrton Senna and the Colombian singer Juanes Foundation, among others.

The tourism group, made up of more than 25 companies and with a work force of more than 3 thousand, pointed out that this year it will also concentrate its efforts on reducing the consumption of drinking water and electrical energy in its properties, and with
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