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Pathway BioLogic is Chosen by Easy Gardener to Formulate the U.S.’s First Microbial Enhanced Natural Water Soluble Plant Food
Date:1/30/2013

PLANT CITY, FL (PRWEB) January 30, 2013

Florida based microbial technology company, Pathway BioLogic, has developed the U.S. market’s first microbial based organic water soluble fertilizer which will be marketed and distributed to the retail consumer market by Waco Texas based Easy Gardener Products, Inc. under the popular Jobe’s Organics consumer brand.

Easy Gardener Products, Inc., manufacturer and distributor of some of America’s best known lawn and garden product brands to top lawn and garden retailers in the U.S., Canada, and U.K., including perhaps their best known leading brand, Jobe’s® fertilizer spikes and tree care products, as well as WeedBlock® landscape fabrics and ROSS® root feeder and fertilizers, are launching this product for their upcoming 2013 spring season. After a successful 2012 soft launch during the past spring lawn & garden season, Paul McCray, Easy Gardener’s VP Merchandising said, “We are excited about this innovative new product that enables gardeners to feed with a natural product enhanced with Jobe’s Biozome, our brand of microbes, that were developed with Pathway Biologic to yield great results.”

Easy Gardener Products, Inc. is calling the product Jobe’s Organics Water Soluble Plant Food, and will be available this spring in select Home Depot and other Lawn and Garden retailers. Jobe’s Organics Water Soluble Plant Food will be available in a variety of formulas including All Purpose and Vegetable & Tomato claiming that this water soluble natural fertilizer will help gardeners achieve vibrant, living soil needed for optimum plant growth. Pathway’s Dr. Marleny Burkett, Microbiologist and Plant Pathologist says, “One of the key functions and benefits of beneficial microbes being part of a plant’s fertilizer and nutrition regimen is that of improving nutrient
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