Navigation Links
PDI and Physicians Interactive Partner To Provide Integrated, Personal and Digital Solutions to Life Sciences Companies
Date:11/2/2009

SADDLE RIVER, N.J., Nov. 2 /PRNewswire-FirstCall/ -- PDI, Inc. (Nasdaq: PDII), a leading provider of sales and marketing support to U.S. health care companies, and Physicians Interactive, the leading provider of mobile reference and digital sales and marketing services to life sciences companies, have entered into a strategic alliance to collaborate and deliver the first integrated network of digital sales and marketing solutions. These products will drive expanded reach and revenue for life sciences customers, while increasing the level of service, access and value to physicians.

By way of this unique collaboration, life sciences companies will be able to provide a comprehensive, optimized mix of personal delivery services, such as PDI's field sales, peer-based, and call-center services to physicians who benefit from physical outreach. Physicians Interactive will augment PDI's personal efforts, and extend services to those physicians challenged by location, time, or preference with an exciting range of on-demand digital services. These offerings include leading mobile-based point-of-care decision support tools, electronic sampling and patient assistance programs, as well as interactive online education.

The partnership will significantly expand customer reach beyond that of traditional sales and marketing solutions. The combined networks and behavioral databases will connect life sciences companies with over one million health care professionals worldwide.

"Physicians Interactive is a respected leader in the digital and non-personal marketing space," said Nancy Lurker, Chief Executive Officer of PDI, Inc. "We look forward to working closely with them as both companies expand the integrated services we can offer to our health care customers."

From its headquarters in Marlborough, Massachusetts, Physicians Interactive Holdings provides health care professionals with a wide variety of programs, including digital marketing, eSampling, mobile clinical content media, data analytics, physician relationship management and campaign development.

"Our new partnership with PDI aligns our services with a recognized leader and pioneer in personal sales solutions," said Donato Tramuto, Chief Executive Officer and Vice Chairman of Physicians Interactive Holdings LLC. "As the health care industry continues to evolve rapidly, new offerings such as those provided in this agreement by PDI and Physicians Interactive, give our customers a differential and competitive advantage."

About PDI

PDI provides commercialization services for established and emerging biopharmaceutical companies. The Company is dedicated to maximizing the return on investment for its clients by providing strategic flexibility, sales and marketing expertise.

For more information, please visit the Company's website at www.pdi-inc.com.

About Physicians Interactive

Physicians Interactive is an unmatched digital sales and marketing partner for life sciences companies that interacts with health care professionals (HCPs) wherever they are--through their desktop or laptop, via mobile devices, and at the point of care. Physicians Interactive has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including eSampling, interactive learning programs and mobile solutions. Physicians Interactive is owned by Perseus LLC, a merchant bank and private equity fund management company. For more information about Physicians Interactive, visit www.physiciansinteractive.com.

Forward-Looking Statements

This press release contains forward-looking statements regarding future events and financial performance. These statements are based on current expectations and assumptions involving judgments about, among other things, future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond PDI's control. These statements also involve known and unknown risks, uncertainties and other factors that may cause PDI's actual results to be materially different from those expressed or implied by any forward-looking statement, including the risk factors detailed from time to time in PDI's periodic filings with the Securities and Exchange Commission, including without limitation, PDI's Annual Report on Form 10-K for the year ended December 31, 2008, and PDI's subsequently filed quarterly reports on Form 10-Q and current reports on Form 8-K. Because of these and other risks, uncertainties and assumptions, undue reliance should not be placed on these forward-looking statements. In addition, these statements speak only as of the date of this press release and, except as may be required by law, PDI undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

SOURCE PDI, Inc.


'/>"/>
SOURCE PDI, Inc.
Copyright©2009 PR Newswire.
All rights reserved

Related biology technology :

1. French Physicians to Conduct 2000-Patient Study of CATANIA(TM) Coronary Stent
2. Healthy Advice Networks Announces Improved Patient Outcomes in Physicians Offices with Healthy Advice Programs
3. New Test from Quest Diagnostics Helps Physicians Choose HIV Antiretroviral Therapy in Patients with History of Drug Resistance
4. AGA Institute and Horizon Therapeutics Launch Connect to Protect Program to Educate Physicians and Consumers on Risks Associated With NSAID Use
5. New Website Connects Physicians to Solve Challenging Cases and Share Experiences
6. Virco Lab, Inc. Enters Into Collaboration with SmartGene, Inc. Enhancing HIV Resistance Test Services for Laboratories and Physicians
7. Simbionix Increases Product Offerings for OB/GYN Physicians
8. Physicians in Europe Rate Novartis #1 on Service Delivery, While Merck Earns Top Honors in the US
9. Looking at AMD Through Patients' Eyes: Viscira Virtual Exhibit Educates Physicians by Personalizing Serious Eye Disease
10. Tully-Wihr Company Selects Web-Based Allscripts Electronic Health Record for 100 Northern California Physicians
11. St. Josephs Hospital and Medical Center to Utilize Clinical InfoNET System for Physicians
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/23/2016)... Houston Methodist Willowbrook Hospital has signed ... to serve as their official health care provider. ... will provide sponsorship support, athletic training services, and ... volunteers, athletes and families. "We are ... and to bring Houston Methodist quality services and ...
(Date:6/23/2016)... FRANCISCO , June 23, 2016   EpiBiome ... has secured $1 million in debt financing from Silicon ... ramp up automation and to advance its drug development ... its new facility. "SVB has been an ... beyond the services a traditional bank would provide," said ...
(Date:6/23/2016)... , June 23, 2016 Apellis ... Phase 1 clinical trials of its complement C3 ... single and multiple ascending dose studies designed to ... (PD) of subcutaneous injection in healthy adult volunteers. ... (SC) either as a single dose (ranging from ...
(Date:6/23/2016)... ... June 23, 2016 , ... ... the Pennsylvania Convention Center and will showcase its product’s latest features from June ... be presenting a scientific poster on Disrupting Clinical Trials in The Cloud during ...
Breaking Biology Technology:
(Date:6/22/2016)... American College of Medical Genetics and Genomics was once again ... of the fastest-growing trade shows during the Fastest 50 Awards ... Las Vegas . Winners are ... of the following categories: net square feet of paid exhibit ... 2015 ACMG Annual Meeting was ranked 23 out of 50 ...
(Date:6/21/2016)... Columbia , June 21, 2016 ... to the new role of principal product architect ... named the director of customer development. Both will ... chief technical officer. The moves reflect NuData,s strategic ... in response to high customer demand and customer ...
(Date:6/15/2016)... June 15, 2016 Transparency ... titled "Gesture Recognition Market by Application Market - Global Industry Analysis ... 2024". According to the report, the  global gesture recognition ... 2015 and is estimated to grow at a ... by 2024.  Increasing application of gesture ...
Breaking Biology News(10 mins):