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New England Biolabs' New Website Adds Technical Information, Easy Ordering, and Better Search

IPSWICH, Mass., Jan. 17, 2013 /PRNewswire/ -- New England Biolabs (NEB), winner of the 2011 Life Science Industry Awards "Most Useful Website", is pleased to announce the launch of its new website. Working closely with its customers, NEB set about renovating to make it even more useful and user-friendly for technical support and quick online ordering.

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"For many years, the NEB Catalog and Technical Reference has been a valuable support tool for researchers. Thanks to significant customer input during development, the new website makes the same valuable catalog content more intuitive to access. The ordering process is also much simpler to start and repeat," says Tanya Bhatia , Digital Marketing Manager at NEB.

One of the key early access users of the new site, a researcher at Harvard University, says, "The new website is more intuitive, [makes it] easier to find what I'm looking for, and the search is greatly improved."

Some of the details of the new features include:

  • Faster, Personalized Navigation – My NEB, one of the site's new navigation interfaces, is a bookmarking widget that can be personalized and allows for seamless on-page product search and ordering. Researchers and lab managers can also save lists of commonly ordered items for easy re-ordering using My NEB.
  • More Powerful Search – Recognizing that is a key resource in many molecular biology laboratories across the globe, NEB incorporated "faceted search" that allows for specific searches of subsets of the technical information on the site (product protocols, FAQs, etc.).
  • Deeper Technical Information – To support the growing list of uses for NEB's products, the new site also includes a greater depth of information on the various applications and workflows of interest. Significant additional data will be added over the coming months. 
  • Simpler Shopping Cart – The new streamlined shopping cart can save items without leaving the product page. The shopping cart can also be emailed, allowing researchers to share it with purchasing agents to ensure greater order accuracy.

To experience the new and to view tutorials highlighting its key features, visit

About New England Biolabs
Established in the mid 1970's, New England Biolabs, Inc. is the industry leader in the discovery and production of enzymes for molecular biology applications and now offers the largest selection of recombinant and native enzymes for genomic research. NEB continues to expand its product offerings into areas related to PCR, gene expression, sample preparation for next generation sequencing, cellular analysis, epigenetics and RNA analysis. Additionally, NEB is focused on strengthening alliances that enable new technologies to reach key market sectors. New England Biolabs is a privately held company, headquartered in Ipswich, MA, and has extensive worldwide distribution through a network of exclusive distributors, agents and seven subsidiaries located in Canada, China, France, Germany, Japan, Singapore and the UK. For more information about New England Biolabs visit

SOURCE New England Biolabs
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