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New England Biolabs' New Website Adds Technical Information, Easy Ordering, and Better Search
Date:1/17/2013

IPSWICH, Mass., Jan. 17, 2013 /PRNewswire/ -- New England Biolabs (NEB), winner of the 2011 Life Science Industry Awards "Most Useful Website", is pleased to announce the launch of its new website. Working closely with its customers, NEB set about renovating www.neb.com to make it even more useful and user-friendly for technical support and quick online ordering.

(Logo: http://photos.prnewswire.com/prnh/20090921/NE79207LOGO-b )

"For many years, the NEB Catalog and Technical Reference has been a valuable support tool for researchers. Thanks to significant customer input during development, the new website makes the same valuable catalog content more intuitive to access. The ordering process is also much simpler to start and repeat," says Tanya Bhatia , Digital Marketing Manager at NEB.

One of the key early access users of the new site, a researcher at Harvard University, says, "The new website is more intuitive, [makes it] easier to find what I'm looking for, and the search is greatly improved."

Some of the details of the new features include:

  • Faster, Personalized Navigation – My NEB, one of the site's new navigation interfaces, is a bookmarking widget that can be personalized and allows for seamless on-page product search and ordering. Researchers and lab managers can also save lists of commonly ordered items for easy re-ordering using My NEB.
  • More Powerful Search – Recognizing that www.neb.com is a key resource in many molecular biology laboratories across the globe, NEB incorporated "faceted search" that allows for specific searches of subsets of the technical information on the site (product protocols, FAQs, etc.).
  • Deeper Technical Information –
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SOURCE New England Biolabs
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