Leading baked goods manufacturer chooses probiotic ingredient, GanedenBC30, to power new raisin bran probiotic muffins.
Cuyahoga Falls, OH (PRWEB) June 25, 2008 -- Main Street Gourmet, one of the fastest growing manufacturers of gourmet frozen bakery products, has introduced Activate -- a new raisin bran muffin fortified with the high-survivability probiotic, GanedenBC30 (Bacillus coagulans GBI-30, 6086). The new probiotic muffins will be sold at retail and are being positioned as an easy way to promote digestive health.
Main Street Gourmet's CEO, Harvey Nelson, explains the creation of the new probiotic muffins, "I noticed how other companies were including probiotics in their products and I wondered if we could accomplish the same results with our muffins."
While probiotics are commonly found in dairy products, adding them to baked goods is an entirely new application that Ganeden Labs, the manufacture of GanedenBC30, and Main Street are jointly spearheading. Nelson continues, "At first I was a bit skeptical, however after collaborating with Ganeden Labs, we were able to do something no company had done before. We found a method to add probiotic bacteria to our mixing andrr baking process without affecting the muffin's taste or texture. That's a big deal in the baking business."
Ganeden Labs has dubbed GanedenBC30 as "The Probiotic That Can Take It" since it can survive harsh manufacturing processes as well as the acid and bile of the digestive system. Ganeden's Co-Founder and Chief Scientist, Sean Farmer explains that, "GanedenBC30 stands apart from other tra
Copyright©2008 Vocus, Inc.
All rights reserved