Navigation Links
Key Findings from Social Media and Email Best Practices Guide for Marketing to Life Scientists

Arlington, VA (PRWEB) November 07, 2013

Digital Marketing to Life Scientists: Social Media and Email Best Practices (13-007) — Get free dataset with report purchase until November 22, 2013

BioInformatics LLC has been tracking scientists’ online usage and preferences for more than a decade. In a continued effort to monitor how researchers are using the Internet to find out about products and services, Digital Marketing to Life Scientists: Social Media and Email Best Practices explores the explosive rise of social media and the enduring value of email.

According to the study, one-third of scientists engage in social media either weekly or daily to support their research. And some scientists are constantly using social media for non-work related activities, which indicates that they are also more likely to spend time on social media sites to support their research.

The desire to connect with friends and colleagues appears to be more pronounced in researchers who live outside North America and Europe. These scientists spend significantly more time engaged in social media both professionally and personally, engaging in social media activities about 2.8 hours per day compared to scientists in North America and in Europe, who spend about two hours per day.

"Life scientists have a more favorable view of vendor participation in social media now than they did in 2011—and they are more likely to think that the interaction has been constructive," says Robin Rothrock, Ph.D., Director of Publications at BioInformatics LLC. Dr. Rothrock adds: "And while it comes as no surprise that scientific peers are thought to provide more reliable, credible information through social media compared to vendors, vendors can actually take advantage of this preference when developing or seeking content for their social media sites by highlighting customer-generated results and posting testimonials from satisfied researchers."

To learn more about Digital Marketing to Life Scientists: Social Media and Email Best Practices (13-007), a complimentary report brochure is available at:

Free Report Brochure


BioInformatics, LLC is the premier research and advisory firm serving the life science industry. By leveraging our professional social network of more than 73,000 life scientists, we have supported more than 500 companies and provided insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.

For more information contact:

Angela Fernandez
Marketing Coordinator
BioInformatics, LLC
2111 Wilson Blvd., Suite 250
Arlington, VA 22201
703.778.3080 x14 (phone)

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related biology technology :

1. US Oncology Research Affiliated Physician to Present Findings From Innovative Clinical Trial at 2011 CTRC-AACR San Antonio Breast Cancer Symposium
2. 23andMe Presents Top Ten Most Interesting Genetic Findings of 2011
3. Live Press Briefing on Findings of Biomedical Industry CEO Survey
4. GeoVax Labs Presents New Findings on Potential HIV Vaccine at 2012 Conference on Retroviruses and Opportunistic Infections (CROI)
5. Expanded Findings for FirstMarks Completed Clinical Study for Predicting Near-Term (2-3 Years) MI
6. Profil Institute Continues to Publish New Findings in Metabolic Research
7. New Findings of Daily Consumption of Soy Isoflavones and Cacao-Flavonoids in Diabetes Type 2 Patients
8. Published Findings In Human Gene Therapy Methods Journal Demonstrate Cardiums New Catheter-Based Method Significantly Boosts Gene Delivery To The Heart
9. Findings could be used to engineer organs
10. ENDECE Neural to Present Findings at 2013 Biotech Showcase on NDC-1308 which Induces Remyelination of Demyelinated Axons
11. Fertility Associates of Memphis, World-Renowned Expert in Infertility, Presents Findings to European Conference
Post Your Comments:
(Date:6/24/2016)... on a range of subjects including policies, debt and investment ... Speaking at a lecture to the Canadian Economics ... the country,s inflation target, which is set by both the ... "In certain areas there needs to be frequent ... not sit down and address strategy together?" He ...
(Date:6/23/2016)... ... June 23, 2016 , ... Mosio, a leader in clinical ... Patient Recruitment and Retention Tips.” Partnering with experienced clinical research professionals, Mosio revisits ... tips, tools, and strategies for clinical researchers. , “The landscape of how patients ...
(Date:6/23/2016)... -- A person commits a crime, and the detective uses ... criminal down. An outbreak of foodborne illness makes ... uses DNA evidence to track down the bacteria that caused ... not. The FDA has increasingly used a complex, cutting-edge technology ... Put as simply as possible, whole genome sequencing is a ...
(Date:6/23/2016)... June, 23, 2016  The Biodesign Challenge (BDC), a ... ways to harness living systems and biotechnology, announced its ... in New York City . ... students, showcased projects at MoMA,s Celeste Bartos Theater during ... , MoMA,s senior curator of architecture and design, and ...
Breaking Biology Technology:
(Date:6/22/2016)... BETHESDA, Md. , June 22, 2016  The American ... by Trade Show Executive Magazine as one of ... Summit on May 25-27 at the Bellagio in ... based on the highest percentage of growth in each of ... number of exhibiting companies and number of attendees. The 2015 ...
(Date:6/20/2016)... , June 20, 2016 Securus ... justice technology solutions for public safety, investigation, corrections ... the prisons involved, it has secured the final ... (DOC) facilities for Managed Access Systems (MAS) installed. ... additional facilities to be installed by October, 2016. ...
(Date:6/9/2016)... Finland , June 9, 2016 ... National Police deploy Teleste,s video security solution to ensure the ... France during the major tournament ... data communications systems and services, announced today that its video ... Prefecture to back up public safety across the ...
Breaking Biology News(10 mins):