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Intrexon Establishes "Living Arts" Company, BioPop, to Create Consumer Products Inspired by Nature and Made Possible through Science
Date:10/2/2013

GERMANTOWN, Md. and CARLSBAD, Calif., Oct. 2, 2013 /PRNewswire/ -- Intrexon Corporation (NYSE: XON), a leader in synthetic biology, announced today the formation of a new "Living Arts" subsidiary called Biological & Popular Culture, Inc. (BioPop).

BioPop's team of innovative scientists and creative designers, enabled by the synthetic biology engineering technology of Intrexon, aims to create new bio-diverse products like those found in nature. The company plans to utilize the promise of synthetic biology in the field of fine and decorative arts, accessories, toys and unique novelties.  The embedded concept is "living art."

To accelerate development of new concepts Intrexon acquired a controlling equity stake in Yonder Biology, now renamed BioPop, although its principals remain significant equity owners.  Yonder's co-founder, Andy Bass, has been named BioPop's Chief Executive Officer.

"BioPop will use living organisms as bio-palettes that live, grow and respond to stimuli," Bass said.  "Imagine an art piece that 'paints' itself; a living, renewable ambient light source that operates on sunlight, water and nutrients, instead of batteries or electricity. We'll use the same technology to create toys that inspire children through novel uses of nature – combining innovation, entertainment and imagination."

"BioPop aims to evolve the traditional biotechnology industry paradigm that focuses on healthcare and therapeutics.  We are transforming biotechnology to exist in people's everyday lives.  The consumer market is large with diverse interests that will play a vibrant role in biotech's future," Bass concluded.

Andy and his team were the creators of Dino Pet, the world's first living, bioluminescent pet made from
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SOURCE Intrexon Corporation
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