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International Substance Detection Firm IDenta To Release New Lead Test Kit - Rash Of Toy Incidents Leads Company To Enter New Marketplace
Date:12/3/2007

JERUSALEM, Israel, December 3 /PRNewswire-FirstCall/ -- IDenta Corp. (OTC: IDTA.PK - News) announced today that it is in the final stages of releasing a new test kit that will detect the presence of lead in a wide variety of products including children's toys. The recent outbreak of lead contamination in products produced in China prompted the company to develop the new product line. As yet unnamed, the new IDenta lead detector will be targeted for sale to both the consumer marketplace as well as companies with products produced overseas.

"Lead contamination has unfortunately re-emerged as a serious threat to consumers world-wide, especially innocent children," declared Yaacov Shoham IDTA CEO. "There are hundreds of U.S. companies using overseas contract manufacturing that now must implement new detection procedures to protect them from product liability. We are developing this product to help these companies and the thousands of consumers that are concerned about the safety of overseas produced products, like toys, that are not up to U.S. product safety codes and standards."

The new lead test kit will be composed of two ampoules filled with special testing liquids and a special testing paper. It will be very easy to use for consumers as well as for industrial and commercial uses. The new product will meet the same stringent product standards of IDenta products and is expected to yield no false positives or false negatives. Each kit will contain 10 tests which will have an extended shelf life. Pricing for each kit is expected to be less than $15.00

U.S. companies interested in selling the new product or interested in receiving samples of the new IDenta Lead tester should email Mr. Shoham directly at fpi@drugsdetector.com

About Lead Poisoning

Lead is a highly toxic substance, exposure to which can produce a wide range of adverse health effects. Both adults and children can suffer from the effects of lead poisoning but young children under the age of six are especially vulnerable to lead's harmful health effects, because their brains and central nervous system are still being formed. Low levels of exposure to lead can result in reduced IQ, learning disabilities, attention deficit disorders, behavioral problems, stunted growth, impaired hearing, and kidney damage. At high levels of exposure, a child may become mentally retarded, fall into a coma, and even die from lead poisoning. Lead poisoning has also been associated with juvenile delinquency and criminal behavior. Exposure to lead is estimated by measuring levels of lead in the blood (in micrograms of lead per deciliter of blood). The US Centers for Disease Control and Prevention (CDC) has set a "level of concern" for children at 10 micrograms per deciliter.

About IDenta

Since 2003, IDenta Corporation has become recognized as a world-wide leader in the development of proprietary on-site drug and explosive detection kits. IDenta develops, manufactures and distributes products for the both professional and civilian markets which consistently pass the highest qualifications and testing procedures of law enforcement and security agencies around the world. Information concerning IDenta's entire product line may be found at http://www.IDenta.biz.

DISCLAIMER

Certain of the statements contained herein may be, within the meaning of the federal securities laws, "forward-looking statements" that are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are based on management's expectations as of the date hereof, and the company does not undertake any responsibility to update any of these statements in the future.

For Investor Relations, lobbying interests or information concerning

IDenta's products internationally contact:

Yaacov Shoham, IDenta Corp. CEO

Tel: +972-52-6554487

fpi@drugsdetector.com

For Investor Relations in the US contact:

Randy Jacobs, Corporate Spokesman

IDentaNews@sitcomllc.com

1-800-316-9437


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SOURCE IDenta Corp.
Copyright©2007 PR Newswire.
All rights reserved

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