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Interest in Environment & Sustainability Prevails in Food Technology Survey
Date:6/2/2010

about nanotechnology, a science that involves the design and application of structures, devices and systems on an extremely small scale, called the nanoscale (i.e. billionths of a meter, or about 1-millionth the size of a pinhead). However, when consumers were given examples of potential benefits of food applications of nanotechnology, such as food packaging and processing to improve food safety, and quality and better nutrient and ingredient profiles to improve health, half of consumers (49%) were favorable toward the technology.

To view previous Survey findings, visit the International Food Information Council Foundation Web site: http://www.foodinsight.org/Resources/Detail.aspx?topic=Consumer_Insights_Regarding_Food_Biotechnology

For more information on food biotechnology, view our Food Biotechnology Fact Sheet: http://www.foodinsight.org/Resources/Detail.aspx?topic=Fact_Sheet_Benefits_of_Food_Biotechnology

Methodology
Formerly known as the “IFIC Survey of Consumer Attitudinal Trends toward Food Biotechnology,” this year’s survey was expanded to also look at consumer awareness and perceptions of other new and emerging technologies, such as nanotechnology. IFIC commissioned Cogent Research of Cambridge, MA, to conduct the 14th in a series (1997-2010) of quantitative assessments of U.S. adult consumer attitudes toward food technology from April 5 to April 26, 2010. The survey had a sample size of 750 and the data were weighted on marital status and education to be nationally representative.

For additional information on the food technology survey, or to schedule an interview w
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