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Interest in Environment & Sustainability Prevails in Food Technology Survey
Date:6/2/2010

, which requires food products to be labeled when use of biotechnology substantially changes the food’s nutritional content (such as vitamins or fat) or its composition, or when a potential food safety issue is identified. Only 12 percent oppose, and 24% neither support nor oppose the policy.

Perceptions of Food Biotechnology: About seven in ten Americans (69%) say they have heard or read at least “a little” about biotechnology, steady from previous years. Significantly more consumers believe there are foods produced through biotechnology in the supermarket now (28%) compared with 2008 (23%), although these consumers are still the minority.

The majority of consumers are somewhat or very likely to purchase a variety of produce, such as tomatoes or potatoes, modified by biotechnology to provide more healthful fats like Omega-3s (76%); to avoid trans fat (74%); or to make them taste better/fresher (67%).
Impressions of Plant Biotechnology: About one-third (32%) are somewhat or very favorable toward plant biotechnology, with about two in ten (19%) somewhat or very unfavorable and about three in ten (29%) neither favorable nor unfavorable.

Impressions of Animal Biotechnology: About three in ten (29%) Americans are somewhat or very favorable toward animal biotechnology, while slightly more than one-quarter (27%) are somewhat or very unfavorable, and about one-quarter (24%) are neither favorable nor unfavorable.

Interestingly, the majority of consumers who are either unfavorable or neutral in their views toward animal biotechnology cited “I don’t have enough information” about animal biotechnology (55%) and/or “I don’t understand the benefits of using biotechnology with animals” (39%) as their reason(s) for being unfavorable or neutral.

Perceptions of Nanotechnology: Slightly more than one-third (35%) of Americans have read or heard at least “a little”
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Source: PRWeb
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