Awareness & Perceptions of Sustainability in Food Production
Half of consumers (50%) have heard or read at least “a little” about the concept of sustainability in food production. This is a significant increase from 2008, when only four in ten (41%) had read or heard anything about sustainability in food production, and 2007, when only three in ten (30%) had heard or read anything about sustainability in food production.
With the increased focus by Americans on reducing environmental impact, we see that those aspects of sustainable crop production benefiting the environment resonate most with consumers. When asked to rank aspects of sustainable crop production (from a list of options) in order of importance, consumers’ top three are:
-- “Growing more food on less land so valuable land like rain forests is not destroyed/used as growing space for increased food production.” (69%)
-- “Reducing the amount of pesticides needed to produce food.” (65 %)
-- “Plants that use water more efficiently, thereby conserving fresh water to help cope with predicted droughts and water shortages.” (62%)
Other Survey Findings
Confidence in the Food Supply: Seven in ten consumers (69%) are somewhat or very confident in the safety of the U.S. food supply.
Labeling: The majority of consumers (82%) cannot think of additional information they would like to see on food labels. More than sixty percent of consumers (63%) agree with the Food and Drug Administration’s (FDA) food labeling policy
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