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IDC MarketScape Named Cloud-based Veeva a Leader in Life Sciences CRM
Date:10/1/2013

PLEASANTON, California, October 2, 2013 /PRNewswire/ --

In the IDC MarketScape: Worldwide Life Sciences CRM Software 2013 Vendor Assessment (Doc # HI242172, July 2013), IDC Health Insights reports that cloud-based solutions, including Veeva CRM, part of Veeva System's Commercial Suite, have now entered the mainstream. According to the IDC MarketScape, this move is driven by next-generation applications that provide advanced functionality and mobile capabilities, along with the flexibility of the cloud. In this new report, IDC Health Insights evaluated all major CRM solution providers for life sciences and named Veeva Systems as a leader.

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The IDC MarketScape reported, "Veeva's CRM software scored extremely well in this IDC MarketScape, with Veeva positioned in the Leaders category. Veeva CRM's ease of use, user interface, and breadth of functionality are among the best in the industry, and the company's sole focus on the life sciences industry boosts Veeva's unique understanding of market wants and needs. This was echoed by the firm's customers, who gave Veeva's market expertise extremely high marks."

According to Eric Newmark, Program Director, IDC Health Insights, "Veeva CRM scored in the highest category for its breadth of functionality, and its multitenant cloud platform was reviewed as highly flexible to support life sciences companies into the future."

Veeva was the first to introduce life sciences-specific CRM in the cloud six years ago.

Veeva CRM is part of Veeva's Commercial Suite for life sciences, an integrated family of cloud-based applications that also includes the Veeva Network customer master solution and Veeva Vault for regulated content management. The Veeva Commercial Suite is designed to help life sciences companies create and maintain a complete and accurate v
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SOURCE Veeva Systems UK Limited
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