Cleveland, OH (PRWEB) December 10, 2012
Ganeden Biotech®, a recognized world leader in the manufacturing and marketing of probiotics, announced today that Erin Miller has joined the company as Marketing Manager.
“Erin is very digitally savvy and her keen sense and understanding of proactive marketing will help drive Ganeden’s expansion efforts in 2013 and beyond,” said Mike Bush, Vice President of Business Development, Ganeden Biotech. “Ganeden is fortunate to have Erin on its team.”
In her role as Marketing Manager, Miller will lead Ganeden Biotech’s marketing and communications efforts for its GanedenBC30 and Bonicel brands – both branded probiotic and/or probiotic-derived ingredients. Her responsibilities include overseeing public and media relations, distributor communications, advertising, website development, and tradeshow planning. She will also provide support to the Ganeden sales team by way of strategic planning, market research, direct mail and email marketing, customer communications and lead generation.
Prior to joining Ganeden Biotech, Miller spent the majority of her career in publishing, and specifically, the last eight years with Crain’s Cleveland Business as Audience Development and Retention Manager. In this role she was solely responsible for growing paid print and free digital readers for both Crainscleveland.com and Crain’s Cleveland, the print edition. She managed to grow the online subscriber base by 400 percent during the course of her tenure and was instrumental in creating a social media network.
Prior to joining Crain’s, Miller lived in New York where she held marketing positions with YM and Fitness magazines (Gruner + Jahr USA), and Primedia – Consumer Media and Magazine Group.
Miller has served prominent roles with the Cleveland Chapter of the American Marketing Associati
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