Clear Lake, MN (PRWEB) December 31, 2012
GLM Displays, a leading provider of trade show displays and graphics unveiled their new promotional product website, http://www.glmpromotions.com. The added line of services adds products that exhibitors and promoters typically use at trade shows and expos.
“Promotional products are not really new to us at GLM Displays,” stated Matthew Lunser, owner of GLM Displays. “We’ve offered them for existing clients for many years now. The new website will help existing clients as well as new customers to search literally thousands of promotional products online. They will be able to research ideas as well as get an idea of pricing for their budgets.”
Promotional products are typically used as a gesture of good will at trade shows. Many exhibitors will hand out free branded items to visitors at their booth. However, this technique does not always offer great ROI. GLM Displays encourages different uses for promotions that will help a business grow.
“Handing out free pens is fine, but ROI is basically impossible to track,” says Lunser. “A better way to use those marketing dollars might be to develop a follow up campaign. By using a poignant branded gift as a thank you for stopping by your booth, an exhibitor can leave a much stronger impression with a targeted prospect list. When used properly, promotional products can turn a lead into a client and the ROI can be tracked.”
Simple techniques like this can elevate a business over their competition. For more information on how to effectively use promotional products to leverage your position, visit GLM Displays’ blog articles at
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