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EmblemHealth Selects RedBrick Health to Power its Next-Generation Health Engagement and Behavior Change System
Date:1/15/2014

MINNEAPOLIS, Jan. 15, 2014 ­/PRNewswire/ -- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology, today announces that EmblemHealth, the New York-based health insurer and wellness company, is now providing the RedBrick Compass health assessment, combined with the RedBrick Journeys multi-modal digital coaching program, to all of its members. EmblemHealth is among the first health plans in the U.S. to weave these interlocking components of the RedBrick 5 advanced product suite, into its online and mobile member experience.

EmblemHealth selected RedBrick because of its adaptive technology that incorporates game mechanics and social network integration, its proven track record in driving exceptional engagement in employer settings and its unique analytics-based approach to small step-based behavior change. Members will quickly get an updated view of their health status and priorities using the interactive RedBrick Compass any time throughout the year. As a result, members receive a refreshed set of recommended RedBrick Journeys, which, in a fun and reinforcing way, help individuals try out and adopt new health behaviors. RedBrick Compass and RedBrick Journeys seamlessly integrate into the new EmblemHealth member portal, providing ongoing access to personalized recommendations and suggested small steps to improve health specific to each member.

A recent analysis of over 60,000 participants in RedBrick Journeys, the company found that they engaged an average of 2.6 times per week and achieved an average of 1.8 behavior change milestones per month, such as introducing more physical activity into their day, choosing healthier food options, actively managing stress through specific coping techniques or adhering to their treatment plans by taking medications as prescr
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