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Cord Blood America Enters Agreement With Regence, Serving BlueCross and BlueShield Programs in the Northwest U.S. and Mountain Regions
Date:7/5/2011

LAS VEGAS, July 5, 2011 /PRNewswire/ -- Cord Blood America, Inc. (OTC Bulletin Board: CBAI) announced today it has entered into an agreement with Regence (www.regence.com/index.jsp) to offer the storage of umbilical cord blood to members of its BlueCross and BlueShield plans in Idaho, Oregon, Utah and Washington at a discount rate consistent with its other BlueCross BlueShield (BCBS) licensee contracts.

The partnership gives Regence members considering cord blood banking access to discounts on CorCell's Saving Baby's Cord Blood program. "This addition to our member discount program gives members another tool to help them make informed health care choices for their families," said Chris Smith, Regence Specialty Business Manager.

"We are pleased to be participating in the Regence member discount program, Regence Advantages," said Erin Tecca, Cord Blood America Business Development Manager.

"Our relationships with BlueCross BlueShield programs across the country have proven both a popular benefit for their members and an excellent way to grow Cord Blood America," said Matthew Schissler, Cord Blood America co-founder and CEO.

Cord blood stem cells, which are collected at birth, are used today to treat more than 70 diseases including leukemia, severe anemia, metabolic blood disorders and immune deficiencies, while research is ongoing to determine the usefulness of stem cells in combating some of the nation's most serious diseases, including diabetes, heart disease, Parkinson's and other diseases for which there is currently no cure.

About Regence

Regence is a nonprofit total health solutions company based in the Pacific Northwest/Intermountain region. Through insurance, wellness, and consumer engagement products and services, Regence promotes health and
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SOURCE Cord Blood America, Inc.
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