Cambridge, Massachusetts (PRWEB) July 17, 2013
Centius, Inc., the industry’s only provider of business intelligence and predictive analytics solutions implemented and managed by business people, announced a partnership with Engaged Nation of Las Vegas, Nevada to integrate the Centius QiTM business intelligence platform with WebpassTM, the leading online promotions and rewards program management solution for the gaming industry to maximize customer lifetime value.
With the addition of Cenius Qi’s advanced and easy-to-use business intelligence, data visualization and predictive analytics solution, marketing and promotions managers from Engaged Nation’s customers – who represent some of the world’s leading casino properties, can quickly gain insight into effectiveness of their on-line and in property promotional activities and continuously optimize their customer life time value to improve profitability to the casino, while delivering a superior guest experience.
"We expect members of our patent pending software system will earn over 2 billion webCREDITSTM on our platform this year," said Engaged Nation CEO Jerry Epstein. "It is expected that our program will drive in excess of 100,000 visits from our client’s websites to their land- based casinos. We needed a solution that we could implement, modify and use quickly without the expense and time involved with traditional IT heavy BI solutions. Centius will help us leverage the vast amounts of data representing casino player guest behavior, the efficacy of our past and present promotions and design of optimum customer loyalty programs."
Ahmad Saadat, co-founder of Centius concludes, "We are pleased to partner with Engaged Nation to deliver a game-changing business intelligence and predictive ana
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