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Celebrities and Notables From the Worlds of Film, Television, Music and Sports Join Lifetime Television's 13th Annual Multi-Platform 'Stop Breast Cancer For Life' Campaign
Date:10/2/2007

Whoopi Goldberg, Reba McEntire, NFL Players Among Stars Participating in PSA Campaign Created by Breast Cancer Survivors: Advertising Legend Linda Kaplan Thaler, Renowned Photographer Mary Ellen Mark and Cancer Vixen

Author Marisa Acocella Marchetto Partnership with iTunes for First-Ever 'Sneak Peek' of a Lifetime Original Movie, 'Matters of Life & Dating,' Starring Ricki Lake and Holly Robinson Peete, Which Premieres October 22nd and Includes Original Song Recorded by

Grammy Award-Winner Mya

NEW YORK, Oct. 2 /PRNewswire/ -- Lifetime Television's 13th annual "Stop Breast Cancer for Life" campaign gives new meaning to the word "bra" -- slang for "friend" -- when celebrities and notables from the worlds of film, television, music and sports, ranging from Fran Drescher, Daisy Fuentes, Whoopi Goldberg, Patti LaBelle, Ricki Lake, Reba McEntire, Mya, Holly Robinson Peete to a William Morris Agency executive and an ABC News Executive Producer to NFL stars Ronde Barber and Jake Delhomme, all share their very personal connections to breast cancer and lend their talents to the network's largest ever, multi-platform public awareness and advocacy campaign running throughout National Breast Cancer Awareness Month in October.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071002/NYTU113-a

http://www.newscom.com/cgi-bin/prnh/20071002/NYTU113-b)

Informed by the leading breast cancer advocacy organizations, the new "Be My Strength, Be My Support, Be My Bra" on-air, online and print creative was developed by advertising executive Linda Kaplan Thaler, award-winning photographer Mary Ellen Mark and Cancer Vixen author Marisa Acocella Marchetto -- all breast cancer survivors -- to encourage more women and men to become part of a
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SOURCE Lifetime Networks
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