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Campbell Alliance Launches Market Research and Analytics Group, Appoints Michael Turner as General Manager of Encuity Research
Date:3/21/2012

NEW YORK, March 21, 2012 /PRNewswire/ -- Campbell Alliance, an inVentiv Health company and the leading management consulting firm specializing in the pharmaceutical and biotech industry, today announced the launch of Encuity Research, the firm's market research and analytics subsidiary. Michael Turner, a six-year veteran with Campbell Alliance, will serve as General Manager of Encuity Research. The company will be based in Newtown, PA.

(Photo: http://photos.prnewswire.com/prnh/20120321/CL73567)

The launch of Encuity Research immediately follows the acquisition of SDI Health's promotional and medical audit businesses from IMS Health. The deal closed on March 20, 2012, and financial terms of the transaction were not disclosed.

According to Nader Naeymi-Rad, CEO of Campbell Alliance, "The audit businesses acquired from IMS will be combined with our existing market research and analytics service lines to create a very robust business that will drive accelerated growth for us in the market research segment. In addition, Encuity Research's services will provide Campbell Alliance and our parent company, inVentiv Health, with new insights for clients that will enhance our ability to deliver powerful solutions."

Encuity Research will provide a range of services to the pharmaceutical and biotech industry in five specific areas, including:

  • Custom quantitative research and analytics
  • Qualitative research
  • Key opinion leader identification and mapping
  • Message tracking including Rapid Recall(SM) message effectiveness studies

Syndicated audits including the Metropolitan Area Promotional Audit, which tracks promotional activity across 15 specialty therapeutic areas; VisionCare, offering fitting and dispensing trend data on the contact lens market in the U.S. and Canada; an
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SOURCE Campbell Alliance
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