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BioSpace and BayBio Launch 11th Edition of Biotech Bay(TM) Hotbed Map Campaign
Date:8/30/2007

SAN FRANCISCO, Aug. 30 /PRNewswire/ -- BioSpace, the leading online source for life science careers and news, along with BayBio unveiled this morning the 11th edition of the Biotech Bay(TM) Hotbed Campaign. The campaign features both a regional promotional Hotbed Map and also functional components to work in conjunction with the economic and workforce development initiatives of Northern California. Novartis Vaccines and Diagnostics is the campaign's lead sponsor.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070830/CLTH003)

"BayBio is proud to partner once again with BioSpace on Biotech Bay, the bioscience map for Northern California," said Matt Gardner, President of BayBio. "Through its innovation and originality, BioSpace has delivered to BayBio and the nation's leading biotechnology cluster a truly valuable interactive and promotional community campaign that is recognized around the world."

The iconic Biotech Bay Hotbed Map creatively displays the campaign's member organizations and is distributed internationally. The map is fully integrated within BioSpace.com and available for download on the Biotech Bay Homepage, which maintains critical daily biopharmaceutical industry news, careers and information from the region.

The effort includes bioscience and medical device companies, service and supply providers to the community, and also research institutes, non-profit organizations and universities. Detailed online profiles of the participating organizations can be found through the Biotech Bay Homepage.

"Dating back to 1989 and currently on display in the Smithsonian, Biotech Bay is the industry's original regional life science industry promotional map," said Wes Crews, CEO of BioSpace. "BioSpace is pleased to provide to its community members a marketing campaign with true value that is completely integrated within the world's leading life science W
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SOURCE BioSpace
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