Arlington, VA (PRWEB) February 15, 2013
Life science suppliers are challenged to deploy resources appropriately between print and online advertising campaigns. Additionally, creating ad content that calls a scientist to action can prove challenging as advertising channels have become more varied, nuanced and numerous. Longstanding practices can no longer be counted on; suppliers must adapt their strategies to accommodate the ways that scientists are now looking at (and thinking about) ads.
Best Practices for Advertising to Life Scientists: Online and in Print provides guidance to suppliers who want to develop print and online advertising strategies that capture a researcher’s attention and inspire him or her to take the next step. This report reveals scientists’ preferences for a variety of advertising platforms, content and formats. Supplier companies will use this report to make decisions on ad placement, usage of Google ads, most widely-read online and print publications and which devices scientists are using to view online content. (Click here for a more complete description of the report.)
“Life science suppliers must adapt to a changing environment. Our data is telling a story about how differently young scientists think about ads,” states Robin Rothrock, Ph.D., Director of Publications. Dr. Rothrock adds: “We are finding indicators that scientists are more receptive to advertising than they used to be, but they are also more particular about how it’s delivered.”
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