Navigation Links
Baxa Corporation Wins Two Colorado BMA 2008 Gold Key Awards
Date:5/15/2008

ENGLEWOOD, Colo., May 15 /PRNewswire/ -- Baxa Corporation, a Denver-based manufacturer of medical devices for healthcare systems, has won two 2008 Business Marketing Association Gold Key Awards for its integrated direct mail campaign featuring the PadLock(R) Set-Saver product. One of Colorado's most highly acclaimed marketing competitions, the BMA Gold Key Awards were presented during a ceremony held on May 3rd at the Cable Center at the University of Denver. The 2008 BMA Gold Key Awards featured 47 award categories and competitions. More then 130 entries were received from Colorado's top B2B businesses and agencies. Entries were reviewed by a panel of six independent judges from across the country. The Baxa PadLock campaign was selected for Best Integrated Campaign in the under $50,000 category, as well as Best Strategy among all of the business-to-business submissions.

The winning entry -- the PadLock Set-Saver product launch -- promotes this new product to an entirely new market for Baxa Corporation. The campaign focused on the product's features and benefits while providing a variety of different components for raising customer interest and awareness and promoting Baxa to this new market -- IV nurses. A 3-D mailer caught the attention of the intended audience with its metallic silver packaging and distinct PadLock green color scheme. An enclosed sample reinforced the product messaging and allowed the nurses to see exactly how the product works. The complete campaign was notably for its comprehensiveness, despite a very small overall budget.

"This campaign represented an opportunity to introduce the PadLock product and the Baxa brand to a new set of customers," notes Eric Brettillo, Director of Creative Services for Baxa Corporation. "I'm extremely proud of the efforts of the Marketing and Creative Services teams and we are honored to be recognized alongside the outstanding entrants for this year's BMA awards."

Among the campaign compo
'/>"/>

SOURCE Baxa Corporation
Copyright©2008 PR Newswire.
All rights reserved

Page: 1 2 3

Related biology technology :

1. Pharmos Corporation to Present at the Rodman & Renshaw 5th Annual Global Healthcare Conference
2. Triple-S Management Corporation Appoints New Non-Executive Chairman to Board; Adds New Director
3. Genaera Corporation Announces First Quarter Financial Results
4. EUSA Pharma Completes Acquisition Of Cytogen Corporation
5. Pharmos Corporation Reports 2008 First Quarter Results
6. Alsius Corporation to Host First Quarter 2008 Financial Results Conference Call on May 15, 2008
7. Mac-Gray Corporation Announces First-Quarter 2008 Financial Results
8. MannKind Corporation Reports First Quarter Financial Results
9. Eisai Corporation of North America Announces Appointment of Cynthia Schwalm as President, Eisai Inc.
10. BioElectronics Corporation Receives Major Orders From Italian Distributor
11. Oxford Finance Corporation and Comerica Bank Provide $15 Million Loan Facility to VisualSonics Inc.
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/15/2014)... Toronto, Canada (PRWEB) January 15, 2014 ... perspectives on nonclinical and clinical safety assessment in biosimilars. ... a path for biosimilar drug development, however the complex ... regards to quality, safety and efficacy extremely challenging. Based ...
(Date:1/15/2014)... DTS Language Services, Inc . is pleased to announce ... organizations who need document translations. Clients will now have ... in advance with a selection of nearly 50 life science ... critical factor in clinical and scientific fields, and decrease the ...
(Date:1/14/2014)... Doylestown, PA (PRWEB) January 14, 2014 Date: ... p.m. , Location: Warrington Country Club, 1360 Almshouse Road, Warrington, ... only national nonprofit organization solely dedicated to finding a cure ... those affected worldwide, will host its annual Crystal Ball on ...
(Date:1/14/2014)... York, NY (PRWEB) January 14, 2014 ... of Alliqua, Inc. (OTCQB: ALQA). Alliqua is an emerging ... to serve the wound care market. , Free report ... was restructured with a seasoned management team and Board, ...
Breaking Biology Technology:Xtalks Life Sciences Webinar Examines Safety Assessment of Biosimilars 2DTS Improves Efficiency for Life Science Document Translations 2Hepatitis B Foundation to Host Annual Crystal Ball Gala 2EquitiesIQ Initiates Coverage of Alliqua, Inc. 2EquitiesIQ Initiates Coverage of Alliqua, Inc. 3
... two transitions; one in leadership, the other in mission. David ... both. Wittwer, who officially succeeded James Barr on New Year's ... from a phone company to a broadband provider. , ... the leadership transition. In part one, he explains the role ...
... - The United States District Court for the Western ... verdict against Abbott Laboratories . , ,The Madison-based court ... company based in Gent, Belgium, and rejected Abbott Labs' request ... Abbott labs for infringing on a genotyping patent. Frank Morich, ...
... In a global economy where good jobs demand innovative ... drill" curriculum and embrace creative learning technologies, such as ... the world of global competition. , ,So argues ... education science professor and author of the new ...
Cached Biology Technology:New CEO at TDS on tech innovation and leadership (Part 1) 2New CEO at TDS on tech innovation and leadership (Part 1) 3New CEO at TDS on tech innovation and leadership (Part 1) 4New book touts educational power of computer games 2New book touts educational power of computer games 3New book touts educational power of computer games 4New book touts educational power of computer games 5
(Date:4/17/2014)... in the Cell Press journal Current Biology ... rather novel sex lives. The Brazilian insects, which represent ... Neotrogla , are the first example of an animal ... been identified in several different animals, Neotrogla ... is also reversed," says Kazunori Yoshizawa from Hokkaido University ...
(Date:4/17/2014)... wild animals and plant life, but there,s an invisible ... in the soil, decomposing organic matter and releasing carbon ... fungi play in ecological systems, their identities have only ... generated a genetic map of more than 10,000 species ... this week in the Proceedings of the National ...
(Date:4/17/2014)... ideas about domestication derive from Charles Darwin, whose ... animal-breeding practices during the 19th century, a period ... , It is from Darwin that we inherit ... animals from wild species and total human control ... management in this industrial setting has been applied ...
Breaking Biology News(10 mins):In sex-reversed cave insects, females have the penises 2Stanford biologists help solve fungal mysteries 2Stanford biologists help solve fungal mysteries 3The story of animal domestication retold 2The story of animal domestication retold 3The story of animal domestication retold 4
... bacteria that cause acne live on everyone,s skin, yet one ... occasional pimple over a lifetime. In a boon for ... University in St. Louis and the Los Angeles Biomedical Research ... with pimples and "good" strains that may protect the skin. ...
... model suggests that inhospitable hydrodgen-sulphide rich waters could have ... oceans. The research, published online this week in the ... the oceans 550-700 million years ago and shows that ... of complex life, were controlled by the biological availability ...
... studying several hybrid nanomaterials, i.e. combinations of synthetic polymers and ... doctoral thesis at the University of Helsinki in April. ... scale of a billionth of a metre, matter and materials ... it always known what types of effects the nano version ...
Cached Biology News:New study could explain why some people get zits and others don't 2New study could explain why some people get zits and others don't 3Toxic oceans may have delayed spread of complex life 2Is nanosilver toxic? 2Is nanosilver toxic? 3