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Barby K. Siegel Joins Zeno Group as Chief Executive Officer
Date:10/7/2009

(New York).

"I'm thrilled to be returning to Daniel J. Edelman, where the principles of family and independence are combined with thought-leadership and industry recognition throughout the world," said Siegel. "As we uphold Dan Edelman's philosophy of innovation in communications, Zeno's mandate to move people and ideas to action will remain the driving force behind how we help shape agendas, shift opinions and mobilize market forces to help our clients realize their goals."

While at Ogilvy PR, Siegel worked with key clients including Unilever, Ford Motor Company, Intel and Kimberly Clark, among others.

"It is very exciting to be back with DJE in this role. I look forward to partnering with the team to grow Zeno, together with our clients who are seeking new ways to activate their brands and engage stakeholders," said Siegel.

Prior to Ogilvy, Siegel spent 11 years at Edelman before departing in 2003. While there, she was part of the expanding NY consumer marketing practice and led the consumer technology group. She worked on behalf of such blue-chip clients as Starbucks, Apple, Unilever, Hershey Foods, Maxwell House, Barnes & Noble, Inc., and Lowe's Home Improvement. Barby was also the unprecedented, two-time winner of the agency's highest honor, the "Chairman's Award."

Prior to joining Edelman, Siegel was vice president of McGrath/Power Associates, Inc. handling such clients as Reebok, Citibank, Nikon Inc., Nutri/System and The Body Shop.

Hanessian will be based in Chicago and will report to Nancy Turett, president, health, and chair, global practices, and Matt Harrington, president and CEO, Edelman US.

Prior to joining Zeno, Hanessian was general manager of Edelman Chicago's Health business and director of U.S. Health. She brings extensive experience in the areas of marketing support, issues management, advocacy relations and corporate positioning across a range of pharmaceutical,
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SOURCE Daniel J. Edelman, Inc.
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