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Barby K. Siegel Joins Zeno Group as Chief Executive Officer

NEW YORK, Oct. 7 /PRNewswire/ -- Zeno Group, a Daniel J. Edelman, Inc. communications firm, today named Barby K. Siegel as chief executive officer. Siegel joins Zeno from Ogilvy Public Relations, where she was managing director of global consumer marketing. Lynn Hanessian, who has served as Zeno's CEO since October 2007, is returning to Edelman to establish and lead Edelman Bio, a full service science and biomedical communications business.

With revenues of $10 million, Zeno has 55 employees in four U.S. offices - New York, Chicago, Los Angeles, and Washington, D.C. - representing clients including AstraZeneca, Craftsman, Evenflo, Kia Motors America, Pizza Hut, Schering-Plough, Turtle Wax, and Wyeth. The firm focuses on Consumer, Corporate, Digital, Health and Public Affairs.

"Barby is a creative and proven leader who has demonstrated her ability to grow business globally," said Richard Edelman, president and chief executive officer of Daniel J. Edelman, Inc. "Her extensive background in brand marketing - particularly in consumer, technology and health - will help continue to drive Zeno's success. I worked closely with Barby for 10 years at Edelman and am thrilled to have her return to the DJE family of companies."

"Lynn has done a superb job of leading Zeno, and her deep experience in the health arena makes her a natural fit to create a dream team of emerging science and medical issues strategists to establish a new global medical communications group," said Edelman. "We look forward to her return to Edelman to undertake her next career challenge."

Siegel will lead Zeno from the firm's New York office - reporting to Richard Edelman, and will work closely with the Zeno senior team: Phil Armstrong, COO (New York); Lisa Robinson, chief creative officer and managing director (Los Angeles); Heather Gartman, managing director (DC); Grant Deady, managing director (Chicago); and Andrea Morgan, managing director (New York).

"I'm thrilled to be returning to Daniel J. Edelman, where the principles of family and independence are combined with thought-leadership and industry recognition throughout the world," said Siegel. "As we uphold Dan Edelman's philosophy of innovation in communications, Zeno's mandate to move people and ideas to action will remain the driving force behind how we help shape agendas, shift opinions and mobilize market forces to help our clients realize their goals."

While at Ogilvy PR, Siegel worked with key clients including Unilever, Ford Motor Company, Intel and Kimberly Clark, among others.

"It is very exciting to be back with DJE in this role. I look forward to partnering with the team to grow Zeno, together with our clients who are seeking new ways to activate their brands and engage stakeholders," said Siegel.

Prior to Ogilvy, Siegel spent 11 years at Edelman before departing in 2003. While there, she was part of the expanding NY consumer marketing practice and led the consumer technology group. She worked on behalf of such blue-chip clients as Starbucks, Apple, Unilever, Hershey Foods, Maxwell House, Barnes & Noble, Inc., and Lowe's Home Improvement. Barby was also the unprecedented, two-time winner of the agency's highest honor, the "Chairman's Award."

Prior to joining Edelman, Siegel was vice president of McGrath/Power Associates, Inc. handling such clients as Reebok, Citibank, Nikon Inc., Nutri/System and The Body Shop.

Hanessian will be based in Chicago and will report to Nancy Turett, president, health, and chair, global practices, and Matt Harrington, president and CEO, Edelman US.

Prior to joining Zeno, Hanessian was general manager of Edelman Chicago's Health business and director of U.S. Health. She brings extensive experience in the areas of marketing support, issues management, advocacy relations and corporate positioning across a range of pharmaceutical, diagnostic, consumer products, food and technology companies; health professional associations; public health groups; and philanthropic organizations.

About Zeno Group

Zeno Group offers a comprehensive range of services addressing the marketing, corporate reputation, issue management and advocacy and social dialogue needs of its clients. Practices include Brand Marketing, Corporate & Public Affairs, Health, Speaking Female and Digital Lifestyle. With offices in New York, Chicago, Los Angeles, and Washington, D.C., Zeno Group's clients include Schering-Plough, Pizza Hut, Kia Motors America, AstraZeneca and the Alliance for Automobile Manufacturers. For additional information on the Zeno Group, please visit

About Edelman

Edelman is the world's largest independent public relations firm, with over 3,200 employees in 51 offices worldwide. Edelman was named PRWeek's "2009 Agency of the Year," PRWeek's "Large PR Agency of the Year" (three times in the last four years), and Holmes Report's "2008 - Global Agency of the Year"; and was listed as a top-10 firm by Advertising Age in 2008 and 2007. In 2007, Advertising Age honored CEO Richard Edelman as "Agency Executive of the Year," and he was cited in 2007 and 2008 as "Most Powerful PR Executive" by PRWeek. Edelman's network includes specialty firms Blue (advertising), StrategyOne (research), and BioScience Communications (medical education and publishing). For more information, visit

    CONTACT:   Latraviette Smith
               (212) 704-4530

SOURCE Daniel J. Edelman, Inc.

SOURCE Daniel J. Edelman, Inc.
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