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American Management Association Teams With Biogen Idec To Create Life Skills Workshops For People Living With Hemophilia
Date:4/17/2013

NEW YORK, April 17, 2013 /PRNewswire/ --

  • Programs provide practical life skills tools to help people with inherited bleeding disorders live life on their own terms
  • World Hemophilia Day is April 17

AMA Enterprise, a division of American Management Association, has partnered with Biogen Idec, a global research-based biotechnology company, to develop a series of workshops designed to enrich the lives of people living with bleeding disorders. The program consists of four workshops developed based on input from members of the hemophilia community. The workshops bring together lessons from respected authors, universities as well as community and business leaders to address core life skills. Workshop topics are:

- Making a Great Impression, focused on how to make an impactful first impression in a number of situations

- Express Yourself, designed to help participants recognize and manage emotions to better navigate common interactions and challenging situations

- Win-Win Conversations, intended to teach techniques to resolve conflicts and be more persuasive

- Positive Assertiveness, designed to help participants identify inner strengths and learn to assert them, including techniques for communicating thoughts and feelings to achieve desired outcomes

"We are honored to have been chosen by Biogen Idec to provide educational services to this community. Being able to teach empowering life skills to individuals who live with—but refuse to be limited by—a chronic condition is part of our expanded focus at AMA and one we take particular pride in," said Cheryl Stern , Regional Director at AMA Enterprise. "These programs provide valuable tools to empower individuals to build confidence and life skills to live more empowered lives a
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SOURCE American Management Association
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