Navigation Links
Think healthy, eat healthy: Caltech scientists show link between attention and self-control
Date:7/27/2011

PASADENA, Calif.You're trying to decide what to eat for dinner. Should it be the chicken and broccoli? The super-sized fast-food burger? Skip it entirely and just get some Rocky Road?

Making that choice, it turns out, is a complex neurological exercise. But, according to researchers from the California Institute of Technology (Caltech), it's one that can be influenced by a simple shifting of attention toward the healthy side of life. And that shift may provide strategies to help us all make healthier choicesnot just in terms of the foods we eat, but in other areas, like whether or not we pick up a cigarette.

Their research is described in a paper published in the July 27 issue of the Journal of Neuroscience.

When you decide what to eat, not only does your brain need to figure out how it feels about a food's taste versus its health benefits versus its size or even its packaging, but it needs to decide the importance of each of those attributes relative to the others. And it needs to do all of this more-or-less instantaneously.

Antonio Rangel, professor of economics and neuroscience at Caltech, has been studying this value-deriving and decision-making process for years now. Along with Todd Harea former postdoc at Caltech who is now an assistant professor of neuroeconomics at the University of Zurich in Switzerlandhe published a paper in Science in 2009 describing differences in the brains of people who are better at exercising self-control than others. What they found was that while everyone uses the same area of the brainthe ventral medial prefrontal cortex, or vmPFCto make value-laden decisions like what to munch on, there's a second brain areathe dorsolateral prefrontal cortex, or dlPFCthat seems to come to life when a person is using self-control during the decision-making process.

In other words, when the dlPFC is active, it allows the vmPFC to take into account health benefits as well as taste when it
'/>"/>

Contact: Deborah Williams-Hedges
debwms@caltech.edu
626-395-3227
California Institute of Technology
Source:Eurekalert  

Page: 1 2 3 4

Related biology news :

1. Rethinking extinction
2. Methane-powered laptops may be closer than you think
3. International think tank to examine Arctic issues
4. Falling in love more scientific than you think, according to Syracuse University professor
5. Think saturated fat contributes to heart disease? Think again
6. Magical thinking about islands is an illusion
7. When it comes to security, think natural
8. Children use space to think about time
9. Bacon or bagels? Higher fat at breakfast may be healthier than you think, says UAB research
10. Neuroscientist: Think twice about cutting music in schools
11. Queens researchers propose rethinking renewable energy strategy
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Think healthy, eat healthy: Caltech scientists show link between attention and self-control
(Date:10/16/2014)... – Post-menopausal women experienced improvements in vaginal atrophy, ... genital bleeding, after 12 weeks of daily 10 ... germ-based nutritional supplement previously shown to help relieve ... pilot study reported in a poster at the ... , "These data documented improved vaginal epithelium, ...
(Date:10/15/2014)... has admitted Johannes Gutenberg University Mainz (JGU) as ... hub continues to maintain a significant nationwide standing ... "The acceptance of Johannes Gutenberg University Mainz as ... milestone in the national and international competition for ... of Rhineland-Palatinate can be proud that Mainz University ...
(Date:10/15/2014)... 2014   Neurotechnology , a provider of ... of the VeriLook Surveillance 3.0 software development ... biometric face identification using live video streams from ... new version not only identifies faces in a ... while they are moving through the video frame. ...
Breaking Biology News(10 mins):S-equol supplements associated with improved measures of reproductive health in postmenopausal women 2Johannes Gutenberg University Mainz joins Germany's Gauss-Allianz as a full member 2Johannes Gutenberg University Mainz joins Germany's Gauss-Allianz as a full member 3VeriLook Surveillance 3.0 SDK Identifies Faces and Moving Objects, Differentiates Pedestrians from Other Moving Objects in Video Surveillance Systems 2VeriLook Surveillance 3.0 SDK Identifies Faces and Moving Objects, Differentiates Pedestrians from Other Moving Objects in Video Surveillance Systems 3
... has announced the winners of its International Relations ... 56th Annual Meeting at the San Diego Convention ... The purpose of these awards is to foster ... scientists working in countries experiencing financial difficulties. Recipients ...
... The Biophysical Society has announced the winners of its ... Society,s 56th Annual Meeting at the San Diego Convention ... the Society,s Committee for Professional Opportunities for Women (CPOW), ... of women biophysicists and encourage their participation at the ...
... of the birds, postgraduate Matthias Kopp, under the guidance of ... breeding areas on King George Island, about 120 kilometers off ... data over a period of several years, followed by an ... "With the help of these data we can now for ...
Cached Biology News:Biophysical Society Announces winners of 2012 International Relations Committee travel awards 2Biophysical Society Announces winners of 2012 International Relations Committee travel awards 3Biophysical Society Announces winners of 2012 International Relations Committee travel awards 4Biophysical Society announces winners of 2012 CPOW travel awards 2Where Antarctic predatory seabirds overwinter 2
(Date:10/22/2014)... (PRWEB) October 22, 2014 WriteResult, ... services – has been working with a team of ... New Haven Farms Community Farming Collaborative to provide electronic ... solution. The study, which started in May, aims ... that provides participants weekly exposure to and participation in ...
(Date:10/22/2014)... According to new market research report ... Integration, Deployment & Support), by Service Model (SaaS, ... Others (Hybrid & Community)) - Global Forecast to ... Cloud Professional Services Market into various sub-segments with ... also identifies the drivers and restraints for this ...
(Date:10/22/2014)... , Oct. 22, 2014 Research ... "Organic Electronics Market by Material, by Application, Geography - ... to their offering. Organic electronics, also ... branch of material science which deals with small conductive ... organic because small molecules and polymers are carbon based, ...
(Date:10/20/2014)... Richardson, Texas (PRWEB) October 20, 2014 ... today announced that a team from Iowa State University ... * design contest. Using a Convey HC-2ex, the team’s ... than 14 times faster than the second place finisher. ... academic world embarked upon the month long challenge, using ...
Breaking Biology Technology:myPROpad™ Topic of Panel Discussion at the Yale Food Systems Symposium 2myPROpad™ Topic of Panel Discussion at the Yale Food Systems Symposium 3Cloud Professional Services Market by Public, Private, Hybrid & Community Expected to Reach $34.41 Billion by 2019 - New Report by MarketsandMarkets 2Cloud Professional Services Market by Public, Private, Hybrid & Community Expected to Reach $34.41 Billion by 2019 - New Report by MarketsandMarkets 3Cloud Professional Services Market by Public, Private, Hybrid & Community Expected to Reach $34.41 Billion by 2019 - New Report by MarketsandMarkets 4Cloud Professional Services Market by Public, Private, Hybrid & Community Expected to Reach $34.41 Billion by 2019 - New Report by MarketsandMarkets 5Global Organic Electronics (Semiconductor, Conductive, Dielectric and Substrate) Market - Analysis and Forecast (2014 - 2020) 2Global Organic Electronics (Semiconductor, Conductive, Dielectric and Substrate) Market - Analysis and Forecast (2014 - 2020) 3Team from Iowa State Wins 2014 MemoCODE Design Contest Using Convey HC-2ex 2Team from Iowa State Wins 2014 MemoCODE Design Contest Using Convey HC-2ex 3
... 2011 To assist U.S. employers in understanding and ... implications of health reform, The Vitality Group , ... paper. The information is publicly available and can be ... (Logo:   http://photos.prnewswire.com/prnh/20110713/CG34519LOGO ) This paper ...
... 2011 Reportlinker.com announces that a new ... catalogue: Industrial Biotechnology China ... In this issue, we ... regulation about biofuel, which include "Instruction for ...
... July 12, 2011 Comprendia, leading developer of ... life sciences, sponsored by molecular biology reagents provider ... online resource that will support epigenetics research. Epigenetics ... for oncology, neurology, metabolism and disease mechanisms.  ,Engaging ...
Cached Biology Technology:The Vitality Group Helps U.S. Businesses Navigate New Legal Environment for Health and Wellness Programs 2Industrial Biotechnology China News 1106 2Industrial Biotechnology China News 1106 3Industrial Biotechnology China News 1106 4Comprendia and New England Biolabs Connect Epigenetics Scientists with New Social Media Application 2Comprendia and New England Biolabs Connect Epigenetics Scientists with New Social Media Application 3
Cell Culture Flask, nontreated polystyrene...
iNOS/NOS Type II Purified Anti-Mouse, Anti-Rat, Anti-Human clone Polyclonal, Isotype Rabbit Ig, 150 µg Consult technical datasheet for details....
...
... This high pressure gradient system ... piston pumps and the Adept CE 4200 dual ... and data processing is provided by PowerStream data ... heater/chillers can be supplied. The supplied ...
Biology Products: