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The (Augmented) Reality of the Situation: Emerging Trends and Issues
Date:7/25/2013

MOUNTAIN VIEW, Calif., July 25, 2013 /PRNewswire/ --

WHEN:              

1:00 p.m. EDT on Thursday, Aug. 1, 2013

LOCATION:      

Online, with complimentary registration

SPEAKER:       

Connected Home Program Manager Mike Jude, Ph.D.

Augmented reality (AR) is here to stay, causing regulators, politicians and network operators to scramble in order to make sense of this new technology.  One thing is certain: AR is not primarily about social networking.  It is a powerful new communication and business tool that will transform such activities as a local directory search. Service providers, and those who provide their technology, must understand AR and prepare to leverage it for new revenue generation.

Why This Matters to You:

  • Learn what AR really is (hint: it isn't social networking)
  • Understand the public policy and regulatory issues associated with AR
  • Pinpoint the opportunities in the AR market, specifically how can you make money using AR

This briefing will significantly benefit communication service providers and network operators in North America by identifying the dynamics of this new market as well as the implicit opportunities.

Supporting Quote

"Augmented reality (AR) is in the news lately, with many expressing concern that it will lead to a loss of privacy," said Stratecast | Frost & Sullivan Program Manager Mike Jude. "However, AR is a transformational technology that is much more important than simply a new form of social networking. It will transform the way we interact
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SOURCE Frost & Sullivan
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