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Finland to lead the way as a designer of cellulose-based products
Date:10/2/2013

The combination of strong design competence and cutting-edge cellulose-based technologies can result in new commercially successful brands. The aim is for fibre from wood-based biomass to replace both cotton production, which burdens the environment, and polyester production, which consumes oil. A research project launched by VTT Technical Research Centre of Finland, Aalto University and Tampere University of Technology aims to create new business models and ecosystems in Finland through design-driven cellulose products.

The joint research project is called Design Driven Value Chains in the World of Cellulose (DWoC). The objective is to develop cellulose-based products suitable for technical textiles and consumer products. The technology could also find use in the pharmaceutical, food and automotive industries. Another objective is to build a new business ecosystem and promote spin-offs.

The breakthrough for these new products and services is expected to take a few years. State-of-the-art cellulose processing technologies could generate production value of up to EUR 2𔃁 billion in Finland's forestry, textile and mechanical engineering industries, and in entirely new business sectors.

This is one of two strategic projects launched by Tekes Finnish Funding Agency for Technology and Innovation intended to help transform Finnish business life. The project received nearly EUR 3 million in funding from Tekes for the opening research stages in 2013.

Designers envision consumer products of the future Aalto University students participate in the project by offering fresh new perspectives on Finnish cellulose products.

"The research project provides an opportunity to use design methods to turn cellulose raw material into products, services and business. Designers contribute to the project by introducing an experimental method of creating prototypes, as well as the ability to visualise something that doesn't yet exist. This allows us to tak
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Contact: Ali Harlin
ali.harlin@vtt.fi
358-207-226-386
VTT Technical Research Centre of Finland
Source:Eurekalert

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