"The whole is definitely greater than the sum of the parts with the integration of these technologies, and by combining four key sensors into a single platform, the depth of discovery will be infinitely greater," said Ken Denman , CEO, Emotient. "Both Emotient and iMotions have deep roots in the academic and market research sectors. By combining sensors into a fully integrated solution, the two companies are delivering a comprehensive, easy-to-use and cost-effective solution. We are thrilled with early customer responses to the integrated platform."
"We see a growing customer demand for an easy to use platform that enables multi Bio Sensor research. The Attention Tool platform already today supports eye tracking, EEG and GSR and by adding Facial Expression analysis researchers are given new opportunities to gain valuable insights" said Peter Hartzbech, Founder & CEO, iMotions. "We chose to partner with Emotient because of their deep expertise based on decades of research in the area. The addition will further strengthen our Attention Tool's position as the most comprehensive eye tracking research platform available in market today for scientific research, marketing research, usability and gaming."
Emotient's FACET ™SDK
FACET™ provides the ability to track and analyze the emotional responses of users in real-time, detecting and tracking expressions of primary emotion, as well as overall positive, negative and neutral sentiments and blended composites of two or more emotions. FACET delivers critical facial expression data, analysis and insights that can be leveraged by technical enterprises and market research firms to provide valuable and actionable insights. The FACET SDK was developed using machine-learning methods to high-volume datasets that are carefully constructed by a team of Facial Action Coding System
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