Navigation Links
Consumers in European countries appreciate grain healthiness in diverse ways
Date:5/5/2010

Increasing the consumption of whole grain products and ensuring the successful introduction of functional cereal based foods requires an understanding of the views of consumers. The HEALTHGRAIN project of the European Union performed two consumer studies, each in four European countries, in order to study consumer expectations of healthy cereal foods, and assess the effect of claims and cues on consumer perception.

Overall whole grain products were seen more positively than refined cereal products in terms of healthiness, naturalness, being nutritionally balanced, filling and offering slow energy release. However, these effects were more pronounced for consumers from Finland but less so for consumers from the UK and Italy.

A second study investigated the impact of health claims on perceptions of healthiness and likelihood of buying cereal products. While consumers generally rated those products with health claims as healthier, this effect was much less pronounced for consumers in Italy. Likewise the health claims had a positive impact on likelihood of buying in Finland, Germany and the UK but a negative impact in Italy.

The results may stimulate food producers to launch whole grain based products and point to the usefulness of health claims. However, claims might need to be targeted differently in different European countries.


'/>"/>

Contact: Richard Shepherd
r.shepherd@surrey.ac.uk
44-148-368-9449
VTT Technical Research Centre of Finland
Source:Eurekalert

Page: 1

Related biology news :

1. GenWay Biotechs You Test You puts early cancer detection tool in the hands of consumers
2. Consumers over age 50 should consider steps to cut copper and iron intake
3. Consumers more likely to identify healthy food using traffic light nutrition labels
4. Rutgers study finds many consumers ignore food product recalls
5. Consumers desire more genetic testing, but not designer babies
6. Cheskin Added Value EVP Lee Shupp Discusses Evolving Dynamics of Consumers and Imaging Tech at 6Sight
7. Consumers influence christmas tree styles
8. Department of Energy putting power in the hands of consumers through technology
9. Shell Provides Consumers Gasoline Industrys First Pay By Touch Technology at the Pump
10. Alternative food networks connect ethical producers and consumers and can lead to healthier eating
11. Got calcium? UWM researcher finds that food labels confuse consumers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/9/2016)... GARDENS, Fla. , March 9, 2016 /PRNewswire/ ... management authentication and enrollment solutions, today announced the ... DigitalPersona ® Altus multi-factor authentication platform. ... and InfoSec managers to step-up security where it,s ... Washington, DC . ...
(Date:3/3/2016)... , March 3, 2016  FlexTech, a SEMI ... categories of Innovation, Research & Development, Leadership in Education, ... This is the 9 th year of the ... of companies and individuals from past years . ... on a pre-described set of criteria, by a panel ...
(Date:3/3/2016)... DE SOTO, Kansas , March 3, ... Plus® to offer Oncimmune,s Early CDT®-Lung, a blood ... detection of lung cancer Early CDT®-Lung test ... individuals. --> Early CDT®-Lung test to its ... --> Oncimmune, a leader in early cancer detection, ...
Breaking Biology News(10 mins):
(Date:5/19/2016)... ... May 19, 2016 , ... KCAS Bioanalytical and Biomarker Services, ... Director, Large Molecule & Biomarker Bioanalysis. , Dr. Siddiqui has more than 15 ... for preclinical and clinical safety programs. “We’ve seen significant demand for, and we ...
(Date:5/18/2016)... ... 18, 2016 , ... Tech Coast Angels (TCA) today announced that ... at the annual ACA Summit last week in Philadelphia. , The award ... member angel groups. It is the highest honor available for an early-stage company to ...
(Date:5/18/2016)... ... May 18, 2016 , ... STACS DNA Inc., the sample ... track and report sexual assault kit processing to help them save time and reduce ... escalates for kits to be processed and victims informed of results. Due to a ...
(Date:5/18/2016)... ... 2016 , ... Ryan Benton was diagnosed with Duchenne Muscular Dystrophy (DMD) at ... early twenties. DMD is a relatively common progressive genetic disorder, which causes aggressive deterioration ... was critical. He met with the founder of the Stem Cell Institute ...
Breaking Biology Technology: