Navigation Links
Consumers in European countries appreciate grain healthiness in diverse ways
Date:5/5/2010

Increasing the consumption of whole grain products and ensuring the successful introduction of functional cereal based foods requires an understanding of the views of consumers. The HEALTHGRAIN project of the European Union performed two consumer studies, each in four European countries, in order to study consumer expectations of healthy cereal foods, and assess the effect of claims and cues on consumer perception.

Overall whole grain products were seen more positively than refined cereal products in terms of healthiness, naturalness, being nutritionally balanced, filling and offering slow energy release. However, these effects were more pronounced for consumers from Finland but less so for consumers from the UK and Italy.

A second study investigated the impact of health claims on perceptions of healthiness and likelihood of buying cereal products. While consumers generally rated those products with health claims as healthier, this effect was much less pronounced for consumers in Italy. Likewise the health claims had a positive impact on likelihood of buying in Finland, Germany and the UK but a negative impact in Italy.

The results may stimulate food producers to launch whole grain based products and point to the usefulness of health claims. However, claims might need to be targeted differently in different European countries.


'/>"/>

Contact: Richard Shepherd
r.shepherd@surrey.ac.uk
44-148-368-9449
VTT Technical Research Centre of Finland
Source:Eurekalert

Page: 1

Related biology news :

1. GenWay Biotechs You Test You puts early cancer detection tool in the hands of consumers
2. Consumers over age 50 should consider steps to cut copper and iron intake
3. Consumers more likely to identify healthy food using traffic light nutrition labels
4. Rutgers study finds many consumers ignore food product recalls
5. Consumers desire more genetic testing, but not designer babies
6. Cheskin Added Value EVP Lee Shupp Discusses Evolving Dynamics of Consumers and Imaging Tech at 6Sight
7. Consumers influence christmas tree styles
8. Department of Energy putting power in the hands of consumers through technology
9. Shell Provides Consumers Gasoline Industrys First Pay By Touch Technology at the Pump
10. Alternative food networks connect ethical producers and consumers and can lead to healthier eating
11. Got calcium? UWM researcher finds that food labels confuse consumers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:11/5/2014)... Kelly Redmond has dedicated his career to understanding ... a general audience. , As deputy director and ... at Nevada,s Desert Research Institute, Redmond has more ... application and dissemination of climate data to the ... Meeting in San Francisco on December 15-19, 2014 ...
(Date:11/4/2014)... at the right time might actually help boost a ... help in understanding animal populations, pest control and managing ... the journal Trends in Ecology and Evolution , ... the kind of positive population effect an overall species ... on the size and developmental stage of the creatures ...
(Date:11/4/2014)... A newly published research study examining only marketing ... of fast food restaurants has found that the ... disproportionately exposed to such marketing tactics. , Authored ... her colleagues, the study is the first to ... interior and exterior of fast food restaurants and ...
Breaking Biology News(10 mins):Nevada climatologist to be honored at AGU Fall Meeting for lifetime of public outreach 2When less is more: Death in moderation boosts population density in nature 2Fast food marketing for children disproportionately affects certain communities 2Fast food marketing for children disproportionately affects certain communities 3
... leadership from Massachusetts General Hospital (MGH) researchers has identified ... insulin levels. Two of these novel variants and ... also found to increase the risk of type 2 ... of the same research consortium, associating additional genetic variants ...
... (January 15, 2010) - Latinos are not all the same ... new study by a Columbia University researcher shows key differences ... trying to stem the risk of cardiovascular disease in this ... the new findings published in the January 19, 2009 ...
... PHOENIX, Ariz. Jan. 15, 2009 A scientific ... have identified three kinases, or proteins, that dismantle connections ... associated with Alzheimer,s disease. These findings, the results ... month,s edition of BMC Genomics in a ...
Cached Biology News:New gene variants associated with glucose, insulin levels, some with diabetes risk 2Crucial differences found among Latino populations facing heart disease risks 2Researchers identify proteins that might contribute to memory loss and Alzheimer's disease 2Researchers identify proteins that might contribute to memory loss and Alzheimer's disease 3
(Date:11/22/2014)... -- The element of surprise has been a major advantage ... warning. Until now, epidemiologists had nothing to measure that ... in suboptimal responses to both the H1N1 pandemic of ... - http://photos.prnewswire.com/prnh/20141121/160242 That virus ... gene structural changes have been found that invariably to ...
(Date:11/21/2014)... (PRWEB) November 19, 2014 The science ... lives was shared with more than 200 primary students ... students from the University of Otago Physics Department and ... The Otago students, members of the university’s OSA/SPIE Student ... in early September, giving children from small, rural schools ...
(Date:11/21/2014)... The report, "Synthetic Biology Market by ... Technology (Bioinformatics, Nanotechnology, Gene Synthesis, Cloning & ... Global Forecast to 2018", analyses and studies ... challenges. , Browse 99 market data tables ... and in-depth TOC of the global synthetic ...
(Date:11/21/2014)... November 21, 2014 2014 Deep ... Industry” is a professional and in-depth research report ... ferrocyanide information, like its definition, classification, application, ... overview. This report covers the international market analysis, ... (such as the US, Europe, Asia, China, Japan ...
Breaking Biology Technology:Viruses' Advantage of Surprise is Lost 2Optics and photonics outreach programs share science, spark fascination with light 2Optics and photonics outreach programs share science, spark fascination with light 3Synthetic Biology Market Expected to Reach $5,630.4 Million in 2018 - New Report by MarketsandMarkets 2Synthetic Biology Market Expected to Reach $5,630.4 Million in 2018 - New Report by MarketsandMarkets 3Synthetic Biology Market Expected to Reach $5,630.4 Million in 2018 - New Report by MarketsandMarkets 4Sodium Ferrocyanide Market: Analysis for Global & China Regions Development Trends Available at DeepResearchReports.com 2Sodium Ferrocyanide Market: Analysis for Global & China Regions Development Trends Available at DeepResearchReports.com 3
... Inc. (the "Company") (NASDAQ and MTA: CTIC) announced today ... Meeting") held on Friday, November 11, 2011. ... M.D., Vartan Gregorian, Ph.D., and Frederick W. Telling, Ph.D. ... until the Company, s 2014 Annual Meeting. Shareholders also ...
... Nov. 10, 2011 Synteract, Inc., a full-service, global ... traded biopharmaceutical company focused on novel, small-molecule therapeutics for ... support the American Lung Association (ALA) in California in ... through team participation and donations. The two companies ...
... ionized gas to carve tiny components on silicon wafers) ... the observation that the number of transistors that can ... two years. Without the compensating capabilities of plasma etching, ... sizes at about 1 micron (the diameter of a ...
Cached Biology Technology:Cell Therapeutics, Inc. Reports Results of Annual Meeting of Shareholders 2Synteract and MediciNova Partner in "Fight For Air Walk" to Support the American Lung Association in California 2Synteract and MediciNova Partner in "Fight For Air Walk" to Support the American Lung Association in California 3Plasma etching pushes the limits of a shrinking world 2
PI/RNase Staining Buffer Solution , 100 ml Consult technical datasheet for details....
Macrophage-stimulating protein receptor...
Mouse monoclonal [3B6] to HSV1 + HSV2 ICP5 Major Capsid Protein ( Abpromise for all tested applications)....
...
Biology Products: