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A rosy future for Pakistan's cut flower industry
Date:12/12/2011

ohn Dole, a professor in the Department of Horticultural Science at North Carolina State University, and corresponding author of the study. Ahmad, Dole, and research colleagues from the Institute of Horticultural Sciences at the University of Agriculture in Faisalabad said that Pakistan's rose growers need more training in production and postharvest management to increase their product quality to international standards.

The research revealed several positive trends in the cut rose businesses, finding that more than half of growers (52%) entered the business during the last five years and 30% of the study's growers had been in business over 10 years. "That almost half of the producers started growing roses in the last five years is a positive sign for development of the rose industry as a non-traditional high value crop to incorporate into traditional wheatrice or wheatcotton cropping pattern in the province. Experienced growers were maintaining plants in production for a longer period as compared with newer producers", the scientists explained.

Growing conditions pose unique challenges for Pakistan's cut flower growers. Because of the country's hot summer temperatures, good-quality flowers can be produced only from October to March. "Few growers in Pakistan have sufficient capital to afford the construction of greenhouses and the high cost of energy required to operate them. Since most growers have small landholdings, it is unlikely that they can save sufficient capital to construct a greenhouse without support by governmental or other agencies. However, 14-33% of the growers who had been in business more than five years were using greenhouses, indicating that they were successful enough to afford the greenhouses", said Ahmad. The researchers noted that the use of high tunnels may be a lower-cost alternative to greenhouses.

The study concluded that cut rose production has great potential to expand in Pakistan. The team recommended that t
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Contact: Michael W. Neff
mwneff@ashs.org
703-836-4606
American Society for Horticultural Science
Source:Eurekalert  

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A rosy future for Pakistan's cut flower industry
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